The Hidden Angels Framework

Hosted by Deborah Choi

Wed, Aug 12, 2026

3:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Hidden Angels: Find, Attract, and Close the Investors Who'll Back You
Deborah Choi
View syllabus

What you'll learn

Build an angel investor list you'll actually use

Learn a repeatable process for finding angel investors who back companies like yours.

Recognize the signals that matter

See how to evaluate whether an angel is genuinely a good fit based on a few key signals.

Apply the method to your own fundraise

Watch the framework applied live to three different startups so you can leave knowing exactly where to begin.

Why this topic matters

Most founders build a deck before they build an investor strategy, then spend months pitching people who were never a fit. In this live session, you'll learn a practical method for identifying the angel investors most likely to write your first check, including many who don't appear in the usual places.

You'll learn from

Deborah Choi

6x founder and angel investor. MD of Founderland.

I've spent my career building companies and helping other founders build theirs. I've founded six ventures, raised over €2M, and built across three continents. I've also sat on the other side of the table as an angel investor, so I know firsthand what makes an investor lean in and what makes them pass.

As MD of Founderland, I lead one of Europe's largest communities for underrepresented founders, and I've watched closely who gets backed and who gets overlooked. It's rarely about the idea. It's about whether the founder is findable, credible, and ready when the moment comes.

I've coached founders 1:1, advised on fundraising and GTM, and given a TEDx talk. I've been named to BusinessWeek's Top 25 Under 25, funded by Google twice, and featured in TechCrunch, Forbes, and Fast Company.

TEDx
Google for Startups
The University of Chicago
Founderland
See all products from Deborah

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.