Sculpted

Mastering Clay for CRM Enrichment

Sendoso

Nooks

Betterworks

MaestroQA

ConnectWise

Jacob Tuwiner

Founder @ Sculpted, a Clay agency

Learn the frameworks and workflows Sculpted uses to transform messy, outdated CRMs into reliable growth engines.

Build a Clean CRM Foundation

Discover how to enrich contacts and accounts with the right firmographics, signals, and intent data GTM teams can trust.

Enrichment Workflows That Drive Revenue

See how to design modular Clay tables that keep data fresh, accurate, and cost-efficient at scale.

Clay Table Architecture That Scales

But: 1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit. 2) You seek practical frameworks and AI applications for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones. 3) You struggle to secure 2025 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.&nbsp; 4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in. 5) You have difficulty in winning C-suite and decision-maker support for 2025 strategy and resource allocation; which puts the overall success of of your team at risk. 6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization. That's why I built&nbsp;eCommerce 201. Join the class, and you'll get a full look and application of top eCom learnings &amp; initiatives that have driven &gt;2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, &amp; Sony).

You want to create innovative ways to deliver 2x eCom ROI and leverage AI to win

Course syllabus

All modules - 1 through 6 - will be pre-recorded. You will have access to me via email and the Maven portal during the duration of the course, and the ability to schedule two 1:1 consulting sessions

At Your Own Pace

Aside from using the time for your pitch (if you desire), do you have any questions on course curriculum? Want a consult session on your business? Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Let's chat!

1:1 Consulting Sessions (2x)

Course schedule

An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager

CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI

Anyone who wants to apply AI to eCom, accelerate their executive communication and get VC or C-level buy-in &amp; resourcing (people, tools)

Who is this course for

What you’ll get out of this course

<ul><li>Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven &gt;2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, &amp; Vital Proteins</li></ul>

MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus

<ul><li>Learn effective ways to GTM plan ft. contingency &amp; scale criteria for new features, products</li><li>Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; &amp; create shared KPIs &amp; measurement </li><li>Operationalize product mgmt discovery, PRD, &amp; op model</li></ul>

BUILD WITH AI: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt

<ul><li>Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities</li><li>Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech &amp; partnerships</li></ul>

ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2025

<ul><li>Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan</li><li>Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year</li><li>Practice ways to shape your group's brand perception w/in your org &amp; get peer, direct report buy-in</li></ul>

PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)

<ul><li>Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling</li><li>Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise</li><li>Pull it into a 3-phase '25 roadmap</li></ul>

SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership

<ul><li>Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities</li><li>Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth cos use</li></ul>

PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '25

Master the essential skills for eCom success & AI in 2025. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.

Jamie A. Lee

Cohort 8

Cohort 9

“Thats not what I wanted”“But thats what you asked for!” If this sounds familiar, then chances are you or your team may be struggling with some or all of the following: 🚩 Your stakeholders and your data team seem to be speaking VERY different languages.&nbsp; 🚩 Gathering data requirements takes too long.&nbsp; 🚩 The process of gathering data requirements is not fun for you or your stakeholders.&nbsp; 🚩 Your stakeholders needs and your data requirements are full of ambiguity (no matter how hard you try).&nbsp; 🚩 Your data team cannot work out what to build from the data requirements you capture. 🚩 Your data requirements are full of the what, but not the why.&nbsp; 🚩 You capture screeds of detailed data requirements that are never used.&nbsp; What if I told you, that in 1 x 5-hour masterclass, we'd be able to help you transform the way you operate, so that you: ✨ Become the data universal translator 🖖🏽 in your organisation, consistently applying a shared language that everyone understands, regardless of their role or technical fluency. ✨ Capture stakeholder needs and data requirements clearly, concisely and in a way that garners instant stakeholder feedback through awesome templates. ✨ Empower data teams with everything that they need to build; without drowning them in detail that that distracts them into oblivion. ✨ Create trust within your stakeholders as someone who can capture data requirements that enable critical business decisions. People know that you're excellent at identifying what's important and being able to figure out what is just noise. In this masterclass you'll learn learn how to solve these problems by using the Information Product Canvas pattern to gather data requirements in 30 minutes or less, using a shared language. Enrol now and get ready to make some magic. ✨ ___________________________________ You can see the cohort times for your timezone in the big green section titled "Join an upcoming cohort" below. There are cohorts scheduled each month for: UK / EUBST - 10 am - 3 pm (UK)CST - 11 am - 4 pm (EU) USPDT - 12 pm - 5 pm (US)EDT - 3 pm - 8 pm (US) NZ / AUNZT - 10 am - 3 pm (NZ)AST - 8 am - 1 pm (AU) ___________________________________ Or use this url: https://maven.com/agiledata/info-prod?selecting=true

How many times have you heard this.... 

This is a live course. Over 50% of the course is hands on team work going through a case study to "learn by doing".

You need to attend the live session in person to participate

You need to attend the live session in person to participate. Access to the content is available on the companion website after the course.

The course is not recorded

Any automated AI transcription bot will not be accepted into the session.

No "AI Bots"

Business Analysts who are gathering data requirements on behalf of their data teams

Data Product Managerswho need to define and prioritise the data work coming up

Data Analysts who want to agree upfront the outcome of the work they are about to do for their stakeholder

Data Engineers who are sick of getting data requirements they can’t build from

Data Leaders who want to try the pattern themselves before recommending it to their data teams

Agile Coaches who want to add a new pattern to their coaching toolkit

Designed for people in the data domain

What you’ll learn from this course

Which your&nbsp;data team&nbsp;can&nbsp;deliver&nbsp;in&nbsp;days&nbsp;or weeks.

The literal blueprint for capturing data requirements from your stakeholders in 30 minutes

No more trying to convert “I want to understand the total value of orders last year” into “Dim Order, Dim Time, Daily Order Value Fact” in your head or writing two different requirements docs.

Learn to talk a shared data requirements language that both your stakeholders and your data teams can understand

Learn how to fill out the Information Product Canvas&nbsp;in front&nbsp;of your&nbsp;stakeholders, so they can&nbsp;validate&nbsp;their&nbsp;requirements&nbsp;as you capture them. You'll never need to send a document that sits in their inbox and only gets reviewed at the last minute (or not at all) ever again.

Visually collaborate with your stakeholders, validating their requirements as you capture them

Create data requirements&nbsp;stakeholders&nbsp;can&nbsp;understand&nbsp;at a&nbsp;glance&nbsp;and use to&nbsp;compare&nbsp;the different&nbsp;investment&nbsp;options, before they&nbsp;prioritise&nbsp;them. Stronger, transparent evaluation criteria = data-based prioritisation decisions.

Help prioritise what's important - in a way that stakeholders can understand and evaluate at a glance 

Learn how to elicit and capture the&nbsp;actions&nbsp;and&nbsp;outcomes&nbsp;the&nbsp;stakeholders&nbsp;want to&nbsp;achieve&nbsp;with the data they are requesting. Move from being a data "order taker" to becoming a trusted analyst, data product owner or data leader who can help achieve meaningful business outcomes.

Capture both the what and the why

Don’t continue to be the bottleneck in the process, or continuously working months in advance of your team so you aren’t. Working together to solve problems is so much more fun!

Learn a pattern you can teach the rest of your data team, so they can do the data work with you.
 

Learn a&nbsp;great way&nbsp;to gather data requirements by&nbsp;defining&nbsp;them in&nbsp;small chunks, then&nbsp;delivering&nbsp;the&nbsp;Information&nbsp;Products to your&nbsp;consumers&nbsp;as you go. Rinse and repeat!﻿No more putting in the hard effort upfront and never getting to see the results.

Feel the rush of delivering value often and early

Stop boiling the ocean, capture requirements in a repeatable way, so your stakeholders love and data teams can build from

Shane Gibson 

Agile Data Coach | Author of Agile Data Guides | Podcast Host | Co-Founder

This cohort is suitable for people in UK and EU timezones

UK / EU August 29th  (10am - 3pm BST / 11am - 4pm CST)

This cohort is suitable for people in US timezones

US September 12th (12pm - 5pm PDT / 3pm - 8pm EDT)

SPECIAL NOTE:Fresh Replay Format + Live Summer Q&amp;As This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- Three live Q&amp;A sessions—one at the end of each month (June, July, August)—where you can bring your questions, reflections, and applications- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The full course will be available on June 3, 2025. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Cohort 3

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Does this sound familiar? You’re expected to deliver more with less. Fewer people, tighter deadlines - and now AI is somehow your problem too. Your team depends on you for everything, and senior leaders have crazy expectations. You’re working harder than ever, but still feel like you’re not doing enough. You barely have time to think, let alone grow. And when things slip, you’re the one who has to explain. You don’t need another framework -you need a practical system that actually works. You’ll learn how to get your team moving without needing you in every step, how to build trust with leadership so they stop second-guessing you, and how to finally carve out time for your own growth. Together, we will:✅ Build a personal focus map that shows your blind spots and where to aim your efforts✅ Raise your team’s visibility - and your own - across the company✅ Create clear plans for each engineer, based on what actually motivates them✅ Connect your engineering work to business outcomes people care about I know you don’t have full days to spare. That’s why this course is built as a tight, practical program - no filler, no theory for theory’s sake. 6 super-focused sessions, each designed to give you tools you can use the next day. Here’s what we’ll cover: Session 1: Managing Engineers (Without Losing Your Mind)- The 3 drivers behind every engineer and how to spot them- Map your team using a simple grid, so you know what makes each person tick- Tactical ways to keep people motivated - without needing a new budget or promotion cycle- How to help your employees create a system that fits THEM (focused on day-to-day, not career growth with KPIs) Session 2: A Motivated Team That Delivers- Team meetings and focus days: two simple levers you’re probably - underusing.- The “Always Green” system: how to make sure you are meeting the executives' expectations- Tech debt + morale: match people to work they care about - and how to fix tech debt and morale at the same time.- The knowledge mapping method - how to measure your team as a whole and find the gaps to take your team forward Session 3: Your Own Growth- The EM Grid system: we'll create a map of where your current focus lies, and what are your blind spots.- The slow death of the hands-on EM: How to stay technical enough to be useful, without getting in the way.- How to avoid the ‘victim trap’ of engineering managers. Session 4: Building Visibility Across The Org- Getting taken seriously outside engineering: The simplest way to build trust with non-tech stakeholders.- Make some noise: Why it’s not enough to “just do the work” anymore - and how to make sure people actually notice.- Leadership trust: How to get senior leadership to take you seriously, know your name, and ask your input before making decisions that hit your team.- Other EMs: Why building real relationships with other EMs matters more than you think - and how to start. Session 5: Real Problems, Real Time- Decision Making 101: Recap of the approaches to solve problems from the best leaders in the world- We’ll focus on solving YOUR real challenges by applying the tools and tactics from the course. Session 6: Driving Real Impact- Product: How to stop launching features no one uses.- Business: Make your work matter to people outside your team.- Industry: Know your space well enough to be taken seriously.- PM partnerships: what a real partnership looks like and how to build one. Every day will have an optional 30 minute Q&amp;A session, to make sure you will be able to actually apply the lessons in your specific scenario.

Build a motivated team that’s trusted by leadership and runs without you.

This course is aimed at active Engineering Managers. We won't cover getting promoted to that role, and neither job searching.

Directly Managing Engineers

You should have at least a few years of experience in the role you are managing (Software/data/QA etc). 

Not covering outsider challenges.

Technical background

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

You are an Engineering Manager and you want to have a bigger say on things beyond your own team.

You have 2-10 years of management experience. You know the basics and you're ready to grow beyond the day-to-day and take the next step.

You manage 3-12 engineers, and don't have enough hours to do the kind of work you want to do.

What you’ll walk away with:

You’ll use the EM Grid to build a clear snapshot of where your time goes - across work like growing your people, shipping projects, or building relationships - and at different levels (you, your team, the org). You’ll spot what’s missing and where to shift focus.

A personal focus map to spot your blind spots and redirect your time to what actually moves the needle

You’ll learn how to get leadership to notice the work your team is doing — without begging for credit or flooding Slack. Expect specific tactics you can use to build trust and make sure your team isn’t overlooked.

A system to raise visibility for you and your team - without chasing credit or cringe

You’ll learn how to map each engineer to what they actually care about - and use that to assign work in a way that drives motivation, delivers results, and takes A LOT off your plate.

A plan to motivate each engineer on your team in a way that drives results (and frees you up)

We’ll break down how to understand the product, business, and industry context around your specific product and company - and how to tie your team’s output to metrics business stakeholders company actually care about. This applies even if your team is “infra” or “internal”.

A method to connect your work to business outcomes in your specific scenario

Learn the system to always deliver high-impact results as an EM under pressure.

Lightning Lessons

Mastering Clay for CRM Enrichment