Sculpted

Mastering Clay for CRM Enrichment

Sendoso

Nooks

Betterworks

MaestroQA

ConnectWise

Jacob Tuwiner

Founder @ Sculpted

Learn the frameworks and workflows Sculpted uses to transform messy, outdated CRMs into reliable growth engines.

Build a Clean CRM Foundation

Discover how to enrich contacts and accounts with the right firmographics, signals, and intent data GTM teams can trust.

Enrichment Workflows That Drive Revenue

See how to design modular Clay tables that keep data fresh, accurate, and cost-efficient at scale.

Clay Table Architecture That Scales

But: 1) There's limited insight into all e-commerce growth levers (marketing, product, GTM) - and how macro factors affect them - hampering your creative approach to drive revenue and/or profit. 2) You seek practical frameworks and AI applications for marketing, product management, and GTM (for new features or products) with an emphasis on contingency planning and scalability; to avoid any missed business opportunities and capture new ones. 3) You struggle to secure 2025 funding (media, headcount, technology investments) and measure ROI effectively; leading to conflicting priorities, potentially risking the ability to execute your division’s initiatives.&nbsp; 4) You need a fresh approach to achieve organizational alignment through revised OKRs, KPIs, and new models, to better tie in short-term goals with 1, 3, or 5 year company objectives and unlock full organization buy-in. 5) You have difficulty in winning C-suite and decision-maker support for 2025 strategy and resource allocation; which puts the overall success of of your team at risk. 6) There's insufficient opportunity for you to practice and refine quarterly/yearly plan pitches to secure backing from key budget holders; potentially stagnating your career ambitions and your overall team's perception within the organization. That's why I built&nbsp;eCommerce 201. Join the class, and you'll get a full look and application of top eCom learnings &amp; initiatives that have driven &gt;2x growth across growth brands (Vital Proteins, Everlane) and established brands (Nike, Walmart, EA, &amp; Sony).

You want to create innovative ways to deliver 2x eCom ROI and leverage AI to win

Course syllabus

All modules - 1 through 6 - will be pre-recorded. You will have access to me via email and the Maven portal during the duration of the course, and the ability to schedule two 1:1 consulting sessions

At Your Own Pace

Aside from using the time for your pitch (if you desire), do you have any questions on course curriculum? Want a consult session on your business? Have any top questions you've always wanted to ask your manager or leadership at work but didn't get to (or want to?) Let's chat!

1:1 Consulting Sessions (2x)

Course schedule

An eCom digital marketing, product, or biz ops (sr) manager or principal who wants to understand the formula to become a VP/General Manager

CEO/Founders or those in specialized eCom functions that want to apply the all growth levers, frameworks, op models that deliver eCom ROI

Anyone who wants to apply AI to eCom, accelerate their executive communication and get VC or C-level buy-in &amp; resourcing (people, tools)

Who is this course for

What you’ll get out of this course

<ul><li>Access and discuss my paid and unreleased 'menu' of 15+ key levers and proven methods to solve relevant problems for your business, that have driven &gt;2x growth in 1-2 yrs across large orgs - Nike, Walmart, EA, Sony, and growth orgs - Everlane, &amp; Vital Proteins</li></ul>

MAP IT OUT: Understand, evaluate and prioritize high-impact key growth levers for 1) top-line revenue OR 2) profitable growth focus

<ul><li>Learn effective ways to GTM plan ft. contingency &amp; scale criteria for new features, products</li><li>Discuss all digital marketing channels, tradeoffs re: reach/impact; short/long-term results; &amp; create shared KPIs &amp; measurement </li><li>Operationalize product mgmt discovery, PRD, &amp; op model</li></ul>

BUILD WITH AI: 3 tried & true frameworks/models for planning, prioritizing, & executing growth levers across GTM, marketing, product mgmt

<ul><li>Receive a crash course in mapping hiring and resourcing (technology, partnerships) needs tied back to core priorities</li><li>Level up approach to resourcing for buy-in and financial support - discuss full time vs contractor tradeoffs, build/buy/partner frameworks for tech &amp; partnerships</li></ul>

ASSEMBLE IT: Frameworks to manage proper hiring & resourcing against your top priorities and rollout plan for 2025

<ul><li>Go beyond OKRs/KPIs, use a more actionable OGSM framework to long-term plan</li><li>Apply prioritization frameworks to your top priorities (and relevant resources) for the quarter, year</li><li>Practice ways to shape your group's brand perception w/in your org &amp; get peer, direct report buy-in</li></ul>

PUT IT ALTOGETHER: Take your priorities & resources to build an actionable strategy, plan, & OGSMs (Objectives, Goals, Strategies, Metrics)

<ul><li>Create an effective 1-pager to amplify the value of your work and promote adoption w/ effective data storytelling</li><li>Build out a post-mortem that captures wins, learnings, and resources needed. Leverage your most recent Q4 promo for a live exercise</li><li>Pull it into a 3-phase '25 roadmap</li></ul>

SUM IT UP: 3+ tangible templates & frameworks to effectively communicate your wins & learnings to executive leadership

<ul><li>Each individual will 'pitch' their 'High-Impact Growth Levers' ideas to the cohort, and get direct feedback from instructor and cohort on these priorities</li><li>Plans will be rated as a go or no-go based on decision making criteria that org leaders at Fortune 50 and growth cos use</li></ul>

PITCH IT & WIN IT: Turn your approach into reality through our own 'pitch day' - and learn how to establish quick wins in your org for '25

Master the essential skills for eCom success & AI in 2025. Develop a holistic marketing, product, GTM plan & pitch that gets buy-in & ROI.

Jamie A. Lee

Cohort 8

Cohort 9

“Thats not what I wanted”“But thats what you asked for!” If this sounds familiar, then chances are you or your team may be struggling with some or all of the following: 🚩 Your stakeholders and your data team seem to be speaking VERY different languages.&nbsp; 🚩 Gathering data requirements takes too long.&nbsp; 🚩 The process of gathering data requirements is not fun for you or your stakeholders.&nbsp; 🚩 Your stakeholders needs and your data requirements are full of ambiguity (no matter how hard you try).&nbsp; 🚩 Your data team cannot work out what to build from the data requirements you capture. 🚩 Your data requirements are full of the what, but not the why.&nbsp; 🚩 You capture screeds of detailed data requirements that are never used.&nbsp; What if I told you, that in 1 x 5-hour masterclass, we'd be able to help you transform the way you operate, so that you: ✨ Become the data universal translator 🖖🏽 in your organisation, consistently applying a shared language that everyone understands, regardless of their role or technical fluency. ✨ Capture stakeholder needs and data requirements clearly, concisely and in a way that garners instant stakeholder feedback through awesome templates. ✨ Empower data teams with everything that they need to build; without drowning them in detail that that distracts them into oblivion. ✨ Create trust within your stakeholders as someone who can capture data requirements that enable critical business decisions. People know that you're excellent at identifying what's important and being able to figure out what is just noise. In this masterclass you'll learn learn how to solve these problems by using the Information Product Canvas pattern to gather data requirements in 30 minutes or less, using a shared language. Enrol now and get ready to make some magic. ✨ ___________________________________ You can see the cohort times for your timezone in the big green section titled "Join an upcoming cohort" below. There are cohorts scheduled each month for: UK / EUBST - 10 am - 3 pm (UK)CST - 11 am - 4 pm (EU) USPDT - 12 pm - 5 pm (US)EDT - 3 pm - 8 pm (US) NZ / AUNZT - 10 am - 3 pm (NZ)AST - 8 am - 1 pm (AU) ___________________________________ Or use this url: https://maven.com/agiledata/info-prod?selecting=true

How many times have you heard this.... 

This is a live course. Over 50% of the course is hands on team work going through a case study to "learn by doing".

You need to attend the live session in person to participate

You need to attend the live session in person to participate. Access to the content is available on the companion website after the course.

The course is not recorded

Any automated AI transcription bot will not be accepted into the session.

No "AI Bots"

Business Analysts who are gathering data requirements on behalf of their data teams

Data Product Managerswho need to define and prioritise the data work coming up

Data Analysts who want to agree upfront the outcome of the work they are about to do for their stakeholder

Data Engineers who are sick of getting data requirements they can’t build from

Data Leaders who want to try the pattern themselves before recommending it to their data teams

Agile Coaches who want to add a new pattern to their coaching toolkit

Designed for people in the data domain

What you’ll learn from this course

Which your&nbsp;data team&nbsp;can&nbsp;deliver&nbsp;in&nbsp;days&nbsp;or weeks.

The literal blueprint for capturing data requirements from your stakeholders in 30 minutes

No more trying to convert “I want to understand the total value of orders last year” into “Dim Order, Dim Time, Daily Order Value Fact” in your head or writing two different requirements docs.

Learn to talk a shared data requirements language that both your stakeholders and your data teams can understand

Learn how to fill out the Information Product Canvas&nbsp;in front&nbsp;of your&nbsp;stakeholders, so they can&nbsp;validate&nbsp;their&nbsp;requirements&nbsp;as you capture them. You'll never need to send a document that sits in their inbox and only gets reviewed at the last minute (or not at all) ever again.

Visually collaborate with your stakeholders, validating their requirements as you capture them

Create data requirements&nbsp;stakeholders&nbsp;can&nbsp;understand&nbsp;at a&nbsp;glance&nbsp;and use to&nbsp;compare&nbsp;the different&nbsp;investment&nbsp;options, before they&nbsp;prioritise&nbsp;them. Stronger, transparent evaluation criteria = data-based prioritisation decisions.

Help prioritise what's important - in a way that stakeholders can understand and evaluate at a glance 

Learn how to elicit and capture the&nbsp;actions&nbsp;and&nbsp;outcomes&nbsp;the&nbsp;stakeholders&nbsp;want to&nbsp;achieve&nbsp;with the data they are requesting. Move from being a data "order taker" to becoming a trusted analyst, data product owner or data leader who can help achieve meaningful business outcomes.

Capture both the what and the why

Don’t continue to be the bottleneck in the process, or continuously working months in advance of your team so you aren’t. Working together to solve problems is so much more fun!

Learn a pattern you can teach the rest of your data team, so they can do the data work with you.
 

Learn a&nbsp;great way&nbsp;to gather data requirements by&nbsp;defining&nbsp;them in&nbsp;small chunks, then&nbsp;delivering&nbsp;the&nbsp;Information&nbsp;Products to your&nbsp;consumers&nbsp;as you go. Rinse and repeat!﻿No more putting in the hard effort upfront and never getting to see the results.

Feel the rush of delivering value often and early

Stop boiling the ocean, capture requirements in a repeatable way, so your stakeholders love and data teams can build from

Shane Gibson 

Agile Data Coach | Author of Agile Data Guides | Podcast Host | Co-Founder

This cohort is suitable for people in US timezones

US August 6th (12pm - 5pm PDT / 3pm - 8pm EDT)

This cohort is suitable for students in NZ and AU timezones

NZ/AU August 27th (10am-3pm NZT / 8am-1pm AST)

SPECIAL NOTE:Fresh Replay Format + Live Summer Q&amp;As This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- Three live Q&amp;A sessions—one at the end of each month (June, July, August)—where you can bring your questions, reflections, and applications- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The full course will be available on June 3, 2025. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Cohort 3

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Shipping great products, managing teams is the foundation. Take the next step in your career to VP and CPO. You've mastered product sense. You even have taste! Your features launch on time, and users love them. Your manager keeps giving you kudos but....But you're stuck LinkedIn stalking less experienced PMs who get VP and CPO roles while you remain in execution mode. Overlooked. The C-suite works on the business.The gap between Director and CPO is about driving business outcomes and getting executive and board buy-in. CPOs design GTM strategies that unlock new markets. CPOs present revenue models that secure board approval. CPOs get stakeholder buy in before entering the room. Business fluency and the ability to articulate it is what I teach. Why I'm uniquely qualified to teach you. I've done it. Twice. I've lived this exact journey. I started as a business analyst at BlackRock, learned product management before it was cool, and climbed from individual contributor to leading product organizations at LiquidSpace and then went on to becoming the GM leading units worth hundreds of millions. At Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform. At Nextdoor, I built an entirely new B2B vertical from scratch that became 30% of their IPO revenue. I've been the person in the room making the case to boards, securing funding, and getting executive buy-in when the stakes were highest. I even got the feedback "You don't come across confident" from my CEO. I took that feedback and worked on it, and now I am teaching you how to do the same. Executive Presence is a skill. In this intensive 4-day live program I teach you GTM Strategy, Financial fluency, Executive Presence and Influence. AI Executive Stack systems design to help you 10X your and your team's impactOnce you have the frameworks down, I teach you how to create AI enablement and AI systems design to help 10X your team's productivity by getting out of the guessing and copy and pasting and developing an AI Executive Stack that tackles your business, your stakeholders, communication frameworks and influence. I built AI recruiting tools that saved $500K in operational costs. I'll show you how to apply similar thinking to your role and move to AI native operations. How You'll LearnDevelop CPO-Level Skills is a live, hands-on, intensive course where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies from my personal experience as the CPO at Braintrust, the GM at Nextdoor and the VP at Liquidspace. Immediately apply the learnings to your work in boutique peer cohort deep dives where you get feedback from me and your peers. Go even further through Homeworks that I read and provide feedback on within 24 hours. Then leverage AI tools and prompts to improve your day to day execution so you have time for the impactful work. Then take the next advanced step and build your connected AI Executive Stack, I'll show you how. I combine individual coaching, group coaching with the power of collective learning and ongoing community. Each student has the option to retake future cohorts and learn from past students. What You GetLive Interactive Sessions with fellow professionals facing the same challengesReal-World Case Studies from Elena's experience scaling products at Braintrust ($285M), Nextdoor (IPO), and other high-growth companiesProven Frameworks you can apply immediately to your current roleAI-Powered Tools, systems and templates for revenue modeling, GTM planning, and executive influenceHomework with personal feedback from Elena within 24 hoursLifetime Access to all materials, templates, and future cohorts

Transform from Feature Builder to Business Leader


Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director or Leader that needs to influence or own GTM . Learn the playbook and move the business forward.

<ul><li>Launch the GTM strategy for your product that converts</li><li>Leverage systems, templates, and AI tools to 10X impact</li><li>Get cross-functional buy-in and impact the business</li></ul>

GTM Strategy Design


<ul><li>Build compelling business cases and revenue models that get executive buy-in </li><li>Create a financial strategy and experiments for your product</li><li>Master Portfolio strategy: Allocate resources across innovation horizons like a true executive</li></ul>

Speak the Language of Finance

<ul><li>Command the room in C-suite meetings with proven communication frameworks</li><li>Present with the confidence and clarity that signals leadership potential</li><li>Handle tough questions and emerge as the go-to person for strategic decisions</li></ul>

Executive Presence


<ul><li>Create your Influence map</li><li>Design launch strategies that drive immediate revenue impact</li><li>Build your personal "promotion portfolio" to accelerate your next career move</li></ul>

Influence

<ul><li>Develop the AI Executive Stack Framework</li><li>Get the step by step prompt to execution system design that works of your company data</li><li>Move from copy and pasting to influence at your finger tips</li></ul>

(New!) AI Executive Stack


Master GTM strategy, financial acumen, and executive presence to influence the business and advance to CPO.

Lightning Lessons

Mastering Clay for CRM Enrichment