Free Lesson

Claude Code for Marketers: Build Your Content Engine Live

Hosted by Will Leatherman

Tue, Jul 7, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

AI Gets Things off your Plate: A Course for Founders
Victoria Mariscal and Will Leatherman
View syllabus

What you'll learn

How to build a content workflow in Claude Code

Watch a real marketing workflow get built live, step by step, with no engineering needed.

The setup a marketing team needs to run it

The skills, prompts, and structure to run the workflow yourself without a developer.

Turn one input into a week of content

Take a single source and produce a batch of content worth publishing across the week.

Why this topic matters

Most marketers hear "use AI agents" but never see one built. This is the live build: open Claude Code, stand up a content workflow you can copy and run the same week. You leave with a working system and the exact setup your team needs — not just a demo. Topics are finalized close to the date to stay current with what's shipping.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
  • Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
  • Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
  • Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time

Catalyst Content
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