I spent thirty years inside the trust problem before I built a framework to measure it.

My career started in marketing communications — running an agency, working with brands across industries, watching what happened when organizations lost the confidence of the people who worked for them and the clients who hired them. I saw trust erode in real time. I also saw what it looked like when leaders built it deliberately — and how rare that was.

In 2011 I developed TrustPulse™, a trust measurement methodology built around five specific dimensions of leadership trust: Competence, Consistency, Candor, Concern, and Connection.I've applied it across for-profit and nonprofit organizations, from franchise systems and retail brands to healthcare networks and communications agencies.The consistent finding: most leaders don't fail because they lack skill. They fail because nobody ever gave them a framework for building trust before they needed it.

That's the gap this course exists to close.

I'm the founder of Higher Ground Consultancy, and author of Choosing Higher Ground, and host of The Higher Ground Life Podcast. I work with leaders who are serious about building something that lasts — not just performing leadership, but actually earning it.

If you're in this session, you're already ahead of where most leaders start.