Trust Mastery: The 5 Human Principles That Transform Leaders & Companies

Michael Weisman

30-yr CEO. Creator of the 5Cs of Trust.

Describe the transformation students will have in your course

Most leaders know trust matters. What they don't know is why it's breaking down, or what to do about it. In this four-week course you will move from managing by instinct to leading with intention. You will walk away with a complete diagnostic picture of where trust is strong, where it is fragile, and exactly what to do next. The leaders who complete this course don't just understand trust differently, they lead differently. And the organizations around them feel it.

What you’ll learn

You'll become the kind of leader people choose to follow, not because of your title, but because of the trust you've deliberately built.

Learn the 5Cs framework — Competence, Consistency, Candor, Concern, Connection — in plain, practical language.
Understand what each dimension looks like in real day-to-day leadership situations.
Build a personal trust baseline so you know exactly where to start

Understand the difference between a leader with a title and a leader people choose to trust.
See how new leaders win or lose credibility in the first 90 days.
Learn the specific behaviors that build trust quickly with a new team.

Use the TrustPulse™ framework to score your own trust across all five dimensions.
Identify the specific C that is most at risk in your current relationships and team dynamics.
Leave with a personal action plan tied to your lowest-scoring dimension.

Learn why consistency, not charisma, is the most predictive driver of long-term trust.
Discover the small, repeatable behaviors that make people feel safe following you.
Walk away with a 30-day trust-building practice you can start the day the course ends.

Learn directly from Michael

Michael Weisman

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30-year CEO turned trust researcher. Creator of the TrustPulse™ framework

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Who this course is for

Emerging leaders preparing for their first management role who want to build trust as a foundation — before they ever need to repair it.
Leaders who just stepped into management and already feel the gap between the leader they are and the leader they want to be.
Mid-level leaders with a track record who sense a ceiling forming and are ready to name trust as the variable between good and great.

What's included

Live sessions

Learn directly from Michael Weisman in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 4 lessons

Week 1

Oct 8—Oct 11

Competence + Consistency: The Functional Foundation

1 item

Oct

Competence + Consistency: The Functional Foundation

Thu 10/87:00 PM—8:30 PM (UTC)

Week 2

Oct 12—Oct 18

Candor — Speaking Truth as a New Leader

1 item

Oct

Candor: Speaking the Truth as a new Leader

Thu 10/157:00 PM—8:30 PM (UTC)

Free resource

What Got You Promoted Won't Keep You There. Discover Why.

New title. Same instincts. That's the problem.

Walk away knowing the exact default behaviors that erode trust the moment you're in charge and which one is costing you

A complete map of what trust-based leadership requires

Walk away with five specific, learnable dimensions that compound into the kind of leadership people choose to follow

Your personal trust profile — where you're strong and weak

Complete a live self-assessment against all five dimensions and leave knowing exactly where to build first

Schedule

Live sessions

2 hrs / week

Four 90-minute live sessions over four weeks, Thursdays at 2:00–3:30 PM CDT. Beyond that, plan for about 1.5–2 hours/week: 10 min/day of reflection journaling, one practical exercise applying that week's framework, and a 30-minute check-in with your accountability partner.

Thu, Oct 8
7:00 PM—8:30 PM (UTC)
Thu, Oct 15
7:00 PM—8:30 PM (UTC)
Thu, Oct 22
7:00 PM—8:30 PM (UTC)
Thu, Oct 29
7:00 PM—8:30 PM (UTC)

Weekly Pre-Work

1 hr / week

Short pre-reads before each live session covering that week's core framework (10–15 min), plus a brief welcome video before Week 1. No lectures to sit through — just the concepts you need going into the room, so live time stays focused on practice and discussion.

Weekly Projects

1 hr / week

Each week includes a hands-on assignment applying that week's framework to your real leadership situation. A self-assessment, a homework exercise, or a specific conversation to have and reflect on. Plan for 30–60 minutes per week, submitted in your student portal before the next live session.

Testimonials

Michael's willingness to share his professional career - the good, the bad, and the ugly - along with his genuine desire to pay it forward, makes for incredibly useable advice. I'm grateful a buddy invited me to this session, and I'm looking forward to diving deeper into Michael's upcoming comprehensive program. Hope to see you there!
Ed Collins
CEO, Firebay Studios
In a world of transactional relationships that are increasingly difficult to navigate, I found Michael Weisman's session on building and mastering trust incredibly helpful.

Here are a few key takeaways that really resonated with me:

1. The 5Cs framework provides highly practical building blocks for successfully and quickly growing trust.
2. My main takeaway was the realization that you cannot grow if you are stuck in old habits. To be promotable, you need a measurable trust process as a strategic tool.
3. Trust building is a trained skill. While some may have it naturally, I am grateful for the training Michael and Maven provided on this crucial topic.
Mark Warren
Founder, Power of 4