Zain Abiddin
Free Lesson

How to Find Strong Market Signals Before You Build

60 min
Oct 14, 2026 3:00 PM

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What you'll learn

1. Separate weak signals from real evidence

Learn how to tell the difference between polite interest, workarounds, competitor usage, and actual commitment.

2. Validate demand faster

Use customer behavior to identify whether a problem is urgent enough to deserve time, money, and product investment.

3. Write your Market Signal

Leave with a clear statement of what customers need and the evidence that proves it.

Why this topic matters

AI makes it faster than ever to build products, launch features, and test ideas. But faster execution doesn’t help if you’re responding to the wrong signal. Most teams collect plenty of feedback. The hard part is knowing which evidence actually matters. In this Lightning Lesson, we’ll break down how to spot stronger market signals before you invest heavily in building.

You'll learn from

Zain Abiddin

Zain Abiddin

Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad

Previously Growth at
Canva
Coursera
Shopify.com
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