Free Lesson
Find Your Team's First AI Quick Win
30 min
Jul 29, 2026 2:00 AM
Virtual (Zoom)
In this video
What you'll learn
Stop Chasing Tools and Start Making Decisions
Why tool-tinkering feels productive but goes nowhere, & the shift that separates experimenting from integrating.
Scan Your Workflows for Genuine AI Value
A practical method for spotting where AI helps your communication work, where it adds risk, & where it does not belong.
Prioritise With Confidence Using Three Lenses
Weigh impact, effort and risk to choose a first AI use case you can defend. Real examples mapped live on the call.
Why this topic matters
Everyone is telling you to use AI. Almost nobody is telling you where to start. So communication teams swing between doing nothing and trying everything, and both cost time, credibility and momentum.
The answer is not another tool. It is a decision-making process.
In 30 minutes you will learn my framework for finding a first AI use case that is low risk, high value and immediately applicable.
You'll learn from
Dr Karen Sutherland
Author, AI consultant and educator helping comms leaders integrate AI safely.
Previously at
