Free Lesson

Find Your Team's First AI Quick Win

Hosted by Dr Karen Sutherland

Wed, Jul 29, 2026

6:00 AM UTC (30 minutes)

Virtual (Zoom)

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ACE-Certified AI Integration Sprint for Communication Leaders
Dr Karen Sutherland
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What you'll learn

Stop Chasing Tools and Start Making Decisions

Why tool-tinkering feels productive but goes nowhere, & the shift that separates experimenting from integrating.

Scan Your Workflows for Genuine AI Value

A practical method for spotting where AI helps your communication work, where it adds risk, & where it does not belong.

Prioritise With Confidence Using Three Lenses

Weigh impact, effort and risk to choose a first AI use case you can defend. Real examples mapped live on the call.

Why this topic matters

Everyone is telling you to use AI. Almost nobody is telling you where to start. So communication teams swing between doing nothing and trying everything, and both cost time, credibility and momentum. The answer is not another tool. It is a decision-making process. In 30 minutes you will learn my framework for finding a first AI use case that is low risk, high value and immediately applicable.

You'll learn from

Dr Karen Sutherland

Author, AI consultant and educator helping comms leaders integrate AI safely.

Dr. Karen Sutherland is a multi-award winning educator and author who has worked in the field of strategic communication for more than 25 years.

As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr Sutherland specialises in using AI for strategic marketing and communication.

She has worked with a range of communication agencies and teams to safely, ethically and effectively integrate AI into their workflows.

In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication.

Her latest book, 'AI for Strategic Communication,' , Palgrave Macmillan, published in March 2025 has already been adopted across 20+ countries and has been accessed more than 29k times.

Previously at

Institute for Public Relations
University of Louisville
Loyola University Chicago
GE Appliances
Belmont University
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