

Free Lesson
Segmenting accounts into 1:1, 1:few, and 1:many plays
60 min
Oct 2, 2026 2:00 PM
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What you'll learn
Learn the inputs to segmentation
Explore closed won analysis, call transcripts, signals and firmographic data as the clues that drive segmentation.
Size segments based on team structure
Learn mental models for how to bucket the accounts you enrich to the team that you have.
Top plays for each segment, generally speaking
While no two companies are alike, learn about the plays the best companies run for each segment of value in their TAM.
Why this topic matters
Some of the most important upstream work you can do is source and score your TAM based on your best current understanding of the market you sell into. Once you do that, you need to know where to put those accounts and which inputs to drive towards those accounts. Some accounts are worth maximum effort, others consistent effort, and a long tail are worthy of long tail effort. Learn how to tell the difference and what to do about it.






