Michael Slawson
Ben Holley
Free Lesson

Segmenting accounts into 1:1, 1:few, and 1:many plays

60 min
Oct 2, 2026 2:00 PM

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What you'll learn

Learn the inputs to segmentation

Explore closed won analysis, call transcripts, signals and firmographic data as the clues that drive segmentation.

Size segments based on team structure

Learn mental models for how to bucket the accounts you enrich to the team that you have.

Top plays for each segment, generally speaking

While no two companies are alike, learn about the plays the best companies run for each segment of value in their TAM.

Why this topic matters

Some of the most important upstream work you can do is source and score your TAM based on your best current understanding of the market you sell into. Once you do that, you need to know where to put those accounts and which inputs to drive towards those accounts. Some accounts are worth maximum effort, others consistent effort, and a long tail are worthy of long tail effort. Learn how to tell the difference and what to do about it.

You'll learn from

Michael Slawson

Michael Slawson

Built and sold a 7-figure agency, GTM @ Clipboard Health, Hum Capital, Deloitte

Ben Holley

Ben Holley

10+ GTM systems in production, GTM @ Apero, AirOps, Cyft, Clay, Lightyear

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