Use AI to Create Sales Enablement Tools that Boost Close %s.

Hosted by Tara French

In this video

What you'll learn

Understand how generic AI prompts secretly lower your sales

Avoid creating assets that sound and look like everyone else. Stand out and grab buyers' attention.

Use frameworks strategically

Understand the strategic framework required to turn raw corporate data into high-conversion buyer personas

View customized enablement tools

Understand how to design interactive enablement assets that directly move the metrics leaders measure.

Why this topic matters

Most enablement professionals are stuck in an exhausting cycle of creating content that sales reps completely ignore, unaware that generic AI use is actually making their training materials sound more robotic and less effective. This lesson reveals exactly why traditional asset creation is failing in the AI age and offers a path to fix it.

You'll learn from

Tara French

Sales veteran. Learning scientist. AI practitioner. Builder of capable teams.

Tara J. French helps professionals build confidence, capability, and practical skills with AI. With 20 years of experience in sales, training, instructional design, and enablement, she brings a rare blend of field-tested business experience and learning science to every course she teaches. Tara has trained hundreds of sales professionals and designed learning programs for corporate, nonprofit, education, and public-sector audiences. Her approach is practical, ethical, and deeply human: no hype, no jargon, and no pressure to become “techy.” Just clear guidance, hands-on practice, and better ways to work.

Previously at

Honeywell
Concentrix
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