Head of Growth, Amplitude

Amplitude

Dropbox

Attentive

AlphaSense

Tommy Keeley

Head of Growth, Amplitude · Viral Growth, Dropbox

Win with Growth Loops in an Agentic World

Run it on your own product this week to test whether your loops still work when agents join them.

The 5-Question Growth Loop Audit

Know what real usage looks like when agents can flood your product with activity.

Spot fake network growth

Factor token costs into your loop math so you can tell which loops are worth spinning up.

Know what each loop cycle costs you

Get our Agent Org day 1, wired & working. In 4 weeks, master designing agent orgs & build your own department end to end. No coding required

Cohort 21

Agentic practitioner, speaker, educator

Sara Davison

Co-Founder AI Build Lab 

Agentic Practitioner, speaker, educator

Tyler Fisk

Cohort 20

Cohort 1

‼️NEW: Aug 2026 ‼️ $750 off + 3 months of the Lab code: augustEvery company will be agent-native within 2-5 years (Microsoft)📈 45% expanding capacity with "digital labor" in 12-18 months📈 Leaders expect teams to train (41%) &amp; manage (36%) agents in 5 years Every org deploying them will have a mandatory need people who design, supervise &amp; govern agents.You get an Agent Org, wired &amp; ready to customise + Graduate mastering the skills to build your own.What you get on day 1:✅ Our proven agent org: departments, agents &amp; a working Chief of Staff✅ The Agent Org Charter &amp; approval gates: nothing ships without you✅ Agent Team HQ: direct &amp; review tasksThe skills you master:✅ Department design: one department you choose from 0 to running, end to end✅ Agent design: build specialist agents in plain English✅ Orchestration: route work between agents with handoffs✅ Delegation: your Chief of Staff gets the work done✅ Context Engineering: design the info ecosystem✅ Evaluation: score performance &amp; improve the system✅ Governance: gates &amp; boundaries that keep you in controlAll in a workspace you own, no code.From the team behind 2,500+ grads.👉GRADUATE WITH A COMPLETE AGENT ORG: YOURS TO RUN OR SELL.

Get Our Proven Agent Org Day 1: Templated & Wired. Make It Yours Or Sell To Co's

Where Do I Start? → Install Our Proven Starter Agent Org On Day 1

How Do Agents Actually Work Together? → Master Agent Orchestration

How Do I Get My Org Coordinated On My Goals? → Write The Charter They All Follow

How Do I Build My Own? → Design & Staff One Department 

How Do I Stay In Control? → Approval Gates: Nothing Ships Without You

How Do I Ensure Consistency & Reliability At Scale? Learn Evaluations & HITL

Non-technical professionals who want to direct an AI agent workforce &amp; gain the 1% of AI skillsets. You'll run a working agent org in week 1

Consultants, practitioners, agencies who want to implement agent orgs for clients as a high-value service.

Entrepreneurs, operators &amp; practitioners ready to scale with an agent org running the day-to-day, so you &amp; your team do work that matters

Build and execute proven AI-powered playbooks to accelerate the growth of your subscription business.

Growth Advisor | ex-Faire/Quizlet/Ibotta

Perplexity

Gamma

ElevenLabs

Chess.com

Imprint

Phil Carter

CEO of Elemental Growth and former product leader at Faire, Quizlet, and Ibotta.

Summer 2026

Fall 2026

Consumer subscription apps are easy to launch but hard to scale. This explains why there are hundreds of thousands of them in the Apple and Google app stores, but fewer than 50 that have ever reached $1B+ valuations.These businesses face several challenges:1. Overreliance on paid ads2. High subscriber churn rates3. ARPU is low and hard to grow The best subscription apps overcome these headwinds by:1. Building their businesses on a unique and enduring core value promise2. Harnessing it to drive a Subscription Value Loop that improves LTV/CAC and Payback Period through three steps:- Value Creation: Quickly connecting new users to the app’s core value promise- Value Delivery: Cost-efficiently distributing the app to users through paid and organic channels- Value Capture: Converting free users into subscribers to generate revenue that can be reinvested into the business In this course, which Lenny Rachitsky called the "new bible" for anyone building a consumer subscription app, you will learn how to harness the power of the Subscription Value Loop along with dozens of proven frameworks, strategies, and tactics from category-leading subscription apps to accelerate your own business.

Supercharge the growth of your consumer subscription business

Learn and apply the Subscription Value Loop framework

Assess your app vs. industry benchmarks to identify major growth opportunities

Improve your premium product experience to generate more value for subscribers

Leverage proven paid and organic acquisition strategies to accelerate growth

Optimize paywalls, pricing, packaging, payments, and promotions to boost revenue

Apply lessons in live cases with leaders from Tinder, Gamma, Calm and Perplexity

Founders and execs: Consumer subscription CEOs and product and marketing leaders who want to maximize growth for their businesses.

People managers: VPs and directors managing cross-functional teams responsible for subscriber acquisition, retention, and monetization.

Senior individual contributors (ICs): PMs, marketers, and other ICs working on growth teams at consumer subscription companies.

A team of agents you run, no code, for product and growth.

VP, Growth | Ex-Microsoft | 

Microsoft

Canon EMEA

Pfizer

Grace Man

Agentic Growth Marketing | Ex-Microsoft 

Build Growth Agents in Claude Code 

<blockquote>You own the signals and the roadmap, but growth and go-to-market still run as three separate scrambles. Product, growth, and marketing keep their own tools, and the real work lands back on you.The rare thing is running them as one system: the intersection of product, growth, and marketing. Product owns the signals and the roadmap, growth owns pipeline, marketing owns demand.This workshop is built to bridge that gap.Most growth leaders and operators already use AI. Very few have built a system with it. That gap is your edge, and it is still open.The old way is one task, one prompt, one tool. Your product and pipeline fire signals all day: pricing-page visits, activation stalls, usage decay, hot replies. The new way is a team of agents that act on them and compound at ten times the quality.There is no shortage of information about Claude Code online. The difference is learning by doing, live on your own account, no code.You will leave with:<ul><li>Confidence using Claude Code, no code needed</li><li>Agents that talk to each other and act on real buying and product signals</li><li>Compound growth at 10x output quality</li></ul>The teams that build this now will outpace the ones still buying tools.</blockquote>

Build the five agents that run product, growth, and marketing as one system in Claude: signal, content, outbound, retention, and the gate.

 Set up the shared context layer and design system in Claude

Build the signal watcher that reads your real product data

Build the research and content agent that drafts in your voice

Build a warm outbound sequence with exit logic built in

Build the retention agent pointed at usage decay

Set the gate tiers and cost caps that keep it all safe

Claude Pro or Max with Claude Code installed, no API key. Connectors on where you use them: Gmail, Notion, Slack, CRM/Hubspot, GitHub.

A paid Claude account and Claude Code, no coding 

A brand guideline or a site to pull one from, real transcripts from Granola or Fireflies, and a lead list or a CRM connected to Claude.

Your own brand, content, and pipeline material

A product signal source your agents can read, analytics, usage, or CRM, plus one real growth problem you want them to work on.

Real product data and one problem to solve

Product and growth-led PMs who own the signals, usage, and roadmap, and want agents that act on that product data, not more dashboards.

Growth and marketing leaders who own pipeline and demand, and want content, outbound, and retention running on real signals, not guesswork.

Builders, operators, and founders doing all three, the team of one, who want to build the agent system on their own data, not just use AI.

Reliable work from coding agents starts with the loop, not the prompt.

CEO, Applied AI; Author, ML for Trading

Stefan Jansen

Stefan Jansen is the author of Machine Learning for Trading (3rd ed.), maintainer of six open-source Python libraries and 450+ teaching notebooks, and founder of Applied AI. For the last year-plus he has built production systems with coding agents across Claude Code and Codex — the exact loop-engineering discipline this workshop teaches.

Cohort 2

Coding agents do their best work inside a loop you can trust: a spec that kills ambiguity, durable context, bounded work units, a verification gate, and a handoff that survives the session. In one focused afternoon you'll build that loop around a real repo — and meet the failure mode that matters most: an agent that keeps everything green while quietly doing the wrong thing. You leave with files that run and a pattern you reuse — not notes, not a recording. If you saw the Lightning Lesson, you watched me catch the bug. The workshop is where you build the machinery — the spec, the gates, the skill — in your own hands, on a repo you keep.

You'll leave with a working loop and the files that prove it: a spec, a plan, a shipped change, a verification skill, and a handoff.

Turn a vague goal into a verifiable spec

Give the agent durable memory and boundaries

Catch the “green-but-wrong” failure live

Write a verification skill an agent can’t game

Survive the session boundary

You use Claude Code, Codex, or Cursor on real work and are comfortable editing files and running a terminal command. You do not need to be a professional software developer.

Hands-on with a coding agent

You use a coding agent on real, sustained work — and you've lost sessions, re-explained context, or shipped work you couldn't fully trust.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Win with Growth Loops in an Agentic World

What you'll learn

Why this topic matters

You'll learn from

Tommy Keeley