Free Lesson

Turn raw data into a journey map with Claude skills

Hosted by Mark Micheli and Ann Conway

Tue, Jul 28, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

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AI for Strategic Research: Deeper Insights, No Slop
Ann Conway and Mark Micheli
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What you'll learn

Find the parts of your process worth codifying

Audit your own workflow and rank which repeatable steps earn a Claude Skill before you build a single one.

Learn to create a Claude Skill for good synthesis

Look inside a working Skill: the rules, the standards, and the moments it hands the decision back to you.

Learn to apply the skill to create a journey map

Watch a Skill build a deliverable-quality journey map from real research data, start to finish, on screen.

Why this topic matters

You open a new chat and type the same seven paragraphs of context you typed last week. A Claude Skill is a playbook that runs with you every time up to your standards. Build a few and your team stops rebuilding the same guide, screener, and topline from scratch. In this lightning talk, we'll demo how to create and run a Claude Skill that turns raw interview data into an editable journey map.

You'll learn from

Mark Micheli

UXR Strategy and AI Product Design

Mark Micheli runs say__do, a research and strategy practice. He has led design research at Accenture Song, Material+, and Samsung, reported for The Atlantic and Bloomberg, and leads qualitative research for a range of clients across the Fortune 500 and public sector.


Mark co-teaches the course "AI for Strategic Research", which starts August 10th.

Ann Conway

Founder & CEO of Amplify, helping leading brands use AI to transform their work

Ann is the founder of Amplify, a customer experience design consultancy that helps complex organizations translate deep research into strategy and growth. Over the past decade, Amplify has led design research and innovation work with Fortune 500 brands, specializing in designing for customer loyalty and drive behaviors in the shopping journey.


In the past year, we've thoughtfully integrated AI into every step in our design process, from accelerating research ops to deepening our insights to improving our strategic storytelling.


The result has been incredible: put simply, we can produce more and better work. And more importantly, we haven't lost our role leading the process, our human judgment, or our professional rigor.

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