Run a Competitive Analysis With Claude in 30 Minutes

Hosted by Ryan Yockey

In this video

What you'll learn

Analyze winning posts: extract hooks, structure, patterns

Use Claude to analyze what makes posts land: hooks, structure, why people engage—without guessing or tab-hopping.

Reverse-engineer a creator's formula without copying voice

Identify repeating patterns across their best posts and understand the underlying structure driving their engagement.

Build your content strategy from patterns that actually work

You'll adapt what works for them into your own voice and ship your first post using their formula as your template.

Why this topic matters

Everyone says "study what works." Nobody shows you how. Most creators tab-hop, take screenshots, feel inspired, then forget what they learned. Claude can extract the patterns from any piece of winning content in minutes—the hooks that land, the imagery, the rhythm, the structure. Then you build your own strategy from those patterns. I'll show you the exact method live on a real post.

You'll learn from

Ryan Yockey

Founded & exited 5 companies. Former VPE at The Farmer's Dog and FabFitFun.

30 years as a builder. I've founded and exited 5 companies and spent 15 years scaling teams inside Silicon Valley — most recently as VP of Engineering at The Farmer's Dog, where I helped scale the company and drove our Super Bowl campaign.

I retired from executive life in 2024 to focus on what I'd been doing informally for years: helping executives and founders package what they know into businesses they own.

Today I run two companies. The Growth Code coaches senior professionals on monetizing their expertise via social media. growth.store is a LinkedIn-native creator monetization platform — storefronts, scheduling, and lead magnets built for people who sell their expertise.

In 18 months I've built 142K+ LinkedIn followers and 145K+ Substack subscribers using the exact system I teach.

Used by leaders at:

Airbnb
Adobe
Uber
Google
See all products from Ryan