Founder, GTM Engineer School · ex-Auth0

auth0 by Okta

Okta

Adobe

Yahoo

Intuit

Jared Waxman

 Founder, GTM Engineer School · Growth at Auth0, Okta, PubNub, Yahoo

Four months changed GTM engineering. The stack I run now.

Set up context, reach, judgment, scheduled routines and surfaces, starting with one repo every agent reads.

Run outbound that researches between touches

Skip the agent org chart and the hundred skills, and keep a person on send for every outbound message.

Build the five layers in the right order

Know what to leave out

In 4 weeks you build 3 working growth systems, set up and understand Claude Code, and build a GitHub portfolio:

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Università Bocconi

Esade

Ethermail.Ethermail

Pietro Montaldo

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

May Cohort

november cohort

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools that feel like rocket science.In 4 weeks you build 3 working growth systems, set up and understand Claude Code, and build a GitHub portfolio.<ul><li>You'll learn the foundations of Claude Code for non-technical GTM operators</li><li>You’ll learn how to treat Claude and AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with a portfolio of 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to clone.</li><li>Bonus: a public GitHub portfolio that shows clients/employers what you can build</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours) </li></ul>The instructor will build using Claude but you can apply all the learnings to Codex too.

Become a high-leverage Growth Operator in 4 weeks 

Build a Modern Growth POV to Lead Your Team

Set Up Your Claude Code Environment (No Technical Background Needed)

Build Your GTM Context Structure

Build an Agent to Automate Opportunity Discovery on LinkedIn

Build an Agent to Automate Opportunity Discovery on Reddit

You will build 1 or 2 automations and start developing your GitHub Repository

You should already use Claude Cowork and have built at least one Skill. New to both? Start with Claude for Non-Technical Operators.

Experience with Claude Cowork / ChatGPT work

Paid Claude or Codex account

No coding experience or deep technical background. We translate complex concepts into language you understand.

What you DON'T need:

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

No coding or tech skills required!

A hands-on beginner friendly workshop. Build & Publish your first Data Agent

Data Leader Microsoft, PayPal | Author

Microsoft

PayPal

Geico

Harvard University

UCLA

Gulrez Khan

Data Science Leader Microsoft, PayPal | Award-Winning Author | Storyteller

Cohort 3

Cohort 4

<h2>Why This Workshop Matters</h2>"I've been crunching numbers and telling data stories for the last 20 years... and yet, I felt left out."I felt AI was taking over and I wasn't able to catch up. My company added "use AI weekly" to our OKRs, and I'd nod along in the meeting, then go home and not open the tool for another two weeks. Every tutorial assumed I already knew what an "agent" was. Every demo moved too fast and I sat there pretending to follow (sounds familiar?).What actually broke the freeze was small: I stopped trying to learn AI in general and picked one real problem instead ---&gt; a backlog of favorite podcast transcripts I never watched (how can they release so fast!). So I opened Claude and picked this dataset and tried solving this.This workshop is that first rep, compressed into two hours and handed to you directly so you don't spend three weeks stuck where I was. You'll still need to keep practicing after. But you'll start from a real win, not a blank cursor.

Learn to build a data storytelling agent — direct it, fix it, ship a real story and go from AI-aware to AI-capable.

Direct an AI agent, not just chat with one. 

Turn long text into a Beautiful Data Story

Catch and fix a broken AI output yourself

Speak the language of agents, skills, and workflows with real fluency

Ship something and put your name on it

The Data &amp; Analytics Professional (10+ years in) Comfortable with spreadsheets and dashboards, uneasy about AI.

The PM, Researcher, or CX Lead drowning in large text analysis: Sits on a backlog of customer calls, user interviews or support tickets.

The Consultant, Marketer, or Solo Operator building a public portfolio: Wants proof of AI fluency they can show with a published piece.

The monthly reporting slog, running itself.

Stripe Community Builder | +2k Students

Claude

n8n.io

Softr

OpenAI

Rafa Romero

Founders of Hapi | +2k students in AI & Automation

Claude Ambassador for Barcelona

Matt Roberts

Claude Ambassador for Barcelona | Co-founder, Happy Operators

Cohort 1

For in-house and agency-side marketers drowning in exports, reports and repurposing, this hands-on, no-code session turns the monthly reporting slog and the "did anyone see this mention" panic into workflows that run themselves with Claude Cowork. You'll connect Gmail, Slack and Notion or HubSpot, consolidate mixed ad-platform exports into one normalised CSV, and package your stakeholder recap into a branded, chart-and-recommendations report you can generate on demand. You'll also build a scheduled agent that triages performance alerts and brand mentions and posts them to your team on Slack, plus two advanced builds live: a script-driven Search Console audit that flags pages losing rank, and a browser-automation flow that pulls a webinar recording straight into your repurposing pipeline. By the end of the day, your context folder is set up so a new hire's first campaign brief already sounds like the brand.

Set up Claude Cowork end-to-end: connectors, skills, and context engineering for a real marketing workflow

Consolidate mixed ad-platform exports into one normalised performance CSV

Build a skill that turns performance data into a branded stakeholder recap

Deploy a scheduled agent that triages alerts and brand mentions to Slack

Run a script-driven Search Console audit that flags pages losing rank

Connect Cowork to Gmail, Slack and Notion or HubSpot

Set up context so a new hire's first campaign brief sounds like the brand

In-house and agency-side marketers drowning in exports, reports and repurposing

Marketers who need the monthly reporting slog to run itself

Teams who want the "did anyone see this mention" panic to stop

Build a self-updating ICP and campaign-ready lists with Claude, and become the GTM leader who owns targeting, not just reports on it.

Founding Engineer @ Nexlytix

Abhijit Patharkar

Founding Engineer @ Nexlytix, Ex-Staff Engineer @VMware

Founder of Command Growth

Nick Sands

B2B Sales & Marketing | GTM Strategy | Partnerships

Oct 2026

Most B2B teams can point to an ICP slide. Few can point to one that's still true - or connected to a live list of accounts ready for a campaign.AI just closed that gap. Build a data-backed ICP straight from your own won and lost deals. Turn it into target-account and persona definitions a rep would actually recognize. Structure raw prospect data into segmented, campaign-ready lists. Then package the whole thing into a system that re-scores itself on a schedule - not a slide you'll forget to update again.This isn't a lecture on ICP theory. Over two hands-on days, you'll build all of it yourself, on real or synthetic data, using Claude the way you'd work with any teammate - and leave with a working plugin your team can install and run long after the bootcamp ends.Co-taught by Nexlytix and Command Growth - Claude expertise paired with the GTM judgment that separates a durable ICP from a generic one, the part no AI tool teaches on its own.Connect with us at sales@nexlytix.com for a discount code.

Your ICP keeps moving. Use Claude to keep up with it.

Build a Data-Backed ICP with a Claude Project

Turn the ICP into Target Accounts and Personas

Keep Targeting Current, Automatically

Turn Any CRM Export into Segmentation-Ready Data

Automate Segmentation

Package It as a Tool Your Team Can Install

ABM / Demand Gen Marketer - owns the ICP at a mid-market+ company, stuck with a stale slide, wants it provably current.

Marketing or RevOps Manager - owns the manual mechanics behind targeting (CRM exports, list-building), wants to stop being the human glue.

Founder or Head of Marketing at a Smaller B2B Company - wears all three hats at once, needs the analyst function without hiring one.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Building an AI GTM Engine

Operations professionals who optimize processes and manage day-to-day business functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Generating qualified pipeline through inbound and outbound programs — lead scoring, nurture campaigns, and conversion optimization.

Four months changed GTM engineering. The stack I run now.

What you'll learn

Why this topic matters

You'll learn from

Jared Waxman