State Of Coherence

Applying Behavioral Science To Accelerate Growth

Webflow

Grammarly

Atlassian

Android

Jose Bermejo

fCRO • Helped 200+ B2B Products & Services Grow

Learn my Behavioral Buyer's Journey for B2B software products & services to understand the micro-decisions of buyers.

Understand how B2B buyers buy software In 2025

Get applicable sales, marketing & product strategies to nudge the buyers to move forward faster during their journey.

How to capture growth during the  buyer's journey

Design tactical OKRs to capture the growth at each step of the buyer's journey.

Implement operational OKRs to capture the growth

By the end of the course, you'll be equipped to lead successful change initiatives, overcome resistance, and create a positive, lasting impact in your organization. Join us in the highest-rated change management course on Maven! ﻿WHY THIS COURSE?Driving large change initiatives is an important and complex role. Basic change management training such as ProSci is a great start, but not enough to intuitively understand how people experience change, and effectively lead a high stakes transition. Senior leaders know that change can lead to low engagement, misalignment, churn, poor information transmission, lost context, demotivating results, rumors, waste, business disruption, and many more recognizable business-critical problems. But this can be avoided when you leverage the science of how we think, decide, and act. In 7 years of consulting with Fortune 500, tech, healthcare, finance, and government organizations experiencing critical business change, we have applied insights and interventions from behavioral psychology and neuroscience to enable human-centric and effective transitions. We designed this course to rapidly equip you with our battle-tested organizational learnings, and the practical and rigorous psychological understanding you need to effectively lead the most challenging transitions. Learn and apply 18 effective tools for managing six areas of change management. In four intense, live two-hour sessions over four weeks, we will guide you as you apply new skills and knowledge to your own change case. You’ll also get the book ‘The Dynamics of Business Behavior’ to read at your own pace or in tune with the course. COURSE CONTENTJoin four two-hour sessions over four weeks. Each session typically looks something like this:- 30m lesson on 1-2 chapters- 30m breakouts to discuss how BeSci could help you in driving change- 30m lesson on 1-2 chapters- 30m breakouts to work on your change case with co-students Session 1: Foundations of Behavioral Science in Change Management- CH 1: Organizational Change Management (OCM)- CH 2: Behavioral Science (BeSci)- CH 3: Behaviorally Informed Change Management (BICM)- CH 4: Evidence-Based Change Interventions (EBCIs)- Change Case Study creation to apply concepts learned Session 2: Planning and Risk Management- CH 5: Planning &amp; Risk Management- CH 6: Narrative &amp; Communication- Learn 3 EBCIs for Planning &amp; Risk Management- Learn 3 EBCIs for Narrative &amp; Communication- Apply EBCIs to your Own Change Case Session 3: Leadership and Stakeholder Engagement- CH 7: Leadership Support- CH 8: Stakeholder Engagement- Learn 3 EBCIs for Leadership Support- Learn 3 EBCIs for Stakeholder Engagement- Apply EBCIs to your Own Change Case Session 4: Measuring Change and Celebrating Success- CH 9: Measuring Change- CH 10: Learning &amp; Development- Learn 3 EBCIs for Measuring Change- Learn 3 EBCIs for Learning &amp; Development- Apply EBCIs to your Own Change Case- Celebrations and course wrap-up BENEFITS- Practical Tools: Gain actionable insights, strategies, tools, and tactics directly applicable to your current change projects.- Certification: Earn a certificate that proves your science-based change skills to boost your professional profile and credibility.- Interactive Learning: Engage in four live sessions and many interactive exercises &amp; real-world applications to solidify your learning.- Expert Guidance: Learn from Neurofied founders, who are seasoned experts in behavioral science and organizational change management.- Networking Opportunities: Connect with like-minded professionals and expand your network through cohort interactions and community support.- Exclusive Resources: Receive a hardcover or digital copy of "The Dynamics of Business Behavior" and access to templates and frameworks for practical use. All sessions are recorded, so you can learn no matter where you are and no matter what timezone you're in. Interested in an enterprise license so your whole leadership team or company can take the course? Please reach out directly to beirem@neurofied.com ABOUT USThis course is created by Neurofied, the behavioral science company specialized in change management, training, and consulting. We help organizations drive evidence-based and human-centric change with insights and interventions from behavioral psychology and neuroscience. Our goal is democratizing the value of behavioral science. Since 2018, we have trained thousands of professionals and worked with over 100 management, HR, growth, and innovation teams of organizations such as Johnson &amp; Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government. We are also frequent speakers at universities and conferences.

Lead Effective Change with Tools from Behavioral & Neuroscience.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

<ul><li>30m lesson about CH 1 &amp; 2</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 3 &amp; 4</li><li>30m breakouts to define and craft your change case with co-students</li></ul>

Tuesday, January 7 (cohort 4) &
Tuesday, April 1 (cohort 5)

<ul><li>30m lesson about CH 5</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 6</li><li>30m breakouts to work on your change case with co-students</li></ul>

Tuesday, January 14 (cohort 4) &
Tuesday, April 8 (cohort 5)

<ul><li>30m lesson about CH 7</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 8</li><li>30m breakouts to work on your change case with co-students</li></ul>

Tuesday, January 21 (cohort 4) &
Tuesday, April 15 (cohort 5)

<ul><li>30m lesson about CH 9</li><li>30m breakouts to discuss how BeSci could help you in your OCM work</li><li>30m lesson about CH 10</li><li>30m breakouts to work on your change case with co-students</li></ul>

Tuesday, January 28 (cohort 4) &
Tuesday, April 22 (cohort 5)

Course schedule

Leaders and change managers who want to understand how brain and behavior impact successful change.

Team leaders and managers tasked with driving change and transforming the status quo.

Leaders managing digital or cultural shifts, where success depends on individual behavior change.

HR, P&amp;O, P&amp;C, Org Development, or L&amp;D professionals leading change in their organizations.

Who is this course for

What you’ll get out of this course

Develop your own Change Case throughout the course, applying what you learn directly to real-world scenarios.This hands-on approach ensures you can implement effective change strategies in your workplace immediately.

Build your own Change Case and apply directly what you learn.

Build confidence in your ability to lead change initiatives by applying behavioral science-based, practical, evidence-based techniques.Enhance your leadership capabilities and improve your effectiveness in managing change.

Gain Confidence in Driving Behaviorally Informed Change Initiatives

Gain direct insights and personalized mentorship from course instructors who are leading experts in behavioral science and change management.Benefit from their extensive experience and knowledge, enhancing your learning and professional development.

Receive Direct Insights and Mentorship from Leading Behavioral Experts

Gain valuable insights and practical tools based on the latest research in behavioral psychology and neuroscience.Learn how to effectively apply these insights to drive and manage organizational change.

Upgrade Your Change Management Skills with Useful Insights and Practical Tools Based on Behavioral Psychology and Neuroscience.

Learn techniques such as crafting a compelling narrative, driving psychological safety, and instilling a growth mindset. Six change areas:<ul><li>Planning &amp; Risk Management</li><li>Narrative &amp; Communication</li><li>Leadership Support</li><li>Stakeholder Engagement</li><li>Measuring Change</li><li>Learning &amp; Development</li></ul>

Step-by-Step Guides for 18 Evidence-Based Change Interventions in Six Areas of Change Management.

Get a hardcover copy of the 2024 Wiley book The Dynamics of Business Behavior by Beirem Ben Barrah &amp; Philip Jordanov.This book is the foundation of the course curriculum and includes 100s of behavioral insights and 18 step-by-step guides for evidence-based change interventions.

Receive the Hardcover Book 'The Dynamics of Business Behavior'

Receive a suite of exclusive resources and tools designed to support your ongoing professional development.These resources, based on extensive research and best practices, will help you implement effective change strategies in your organization.

Access to Exclusive Behavioral Change Resources and Tools

Upon course completion, you'll receive a certificate that validates your skills in applying behavioral science to organizational change management.This certification enhances your professional credentials, making you stand out in the competitive job market.

Become a Certified Behavioral Change Leader

18 Evidence-Based Change Interventions. Lead Hard Transitions like Pivots, Layoffs & Scaling. Get Certified in Neuroscience-Based Change.

Philip Jordanov

Cognitive Neuropsychologist || Consultant || Author || Speaker

Beirem Ben Barrah

Entrepreneur || Consultant || Author || Speaker

9AM - 11AM CET: Optimized for EU & APAC time zones (but open to anyone!)

Cohort 4: Jan 2025 - EU & APAC

3PM - 5PM CET: Optimized for EU & USA time zones (but open to anyone!)

Cohort 5: Apr 2025 - EU & USA

TL;DR: You'll learn the step-by-step process for conducting a Behavioral Design Sprint leveraging the Make It Toolkit from behavioral challenge statement to prototyping and validating your behavioral design hypotheses. All GenAI-powered (human in the loop)! We took the original Design Sprint process and made it more human-centered by integrating the Make It Toolkit for behavioral design into it - we call the new and improved process The Behavioral Design Sprint: Prepare &amp; Strategize:- Choose a Product or Service- Define target behaviors to encourage or discourage- Formulate a behavioral challenge statement Map &amp; Understand:- Start at the end, map the behavior journey- Utilize the Make It Toolkit Five Laws of Behavior to analyze the customer journey- Identify Make It barriers to progress- Identify and prioritize opportunity points (design interventions)- Prioritize Opportunity (design intervention) Points using RICE Prioritization method- ChatGPT prompt empowered leveraging the Make It Toolkit Five Laws of Behavior and RICE Prioritization Method Ideate &amp; Visualize:- Idea generation using the Make It Toolkit strategies and tactics- Idea refinement leveraging combo/trade-offs to evaluate different Make It Strategy combinations- ChatGPT prompt empowered using the 15 Behavioral Design Strategies within the Make It Toolkit Prototype and Build:- Formulate a set of behavioral design hypotheses- Choose Design Method and Fidelity (storyboard, mock-up, wireframe, etc.)- Visualize and Build/Prototype Solution Concepts- Utilizing ChatGPT prompting and a GenAI powered UX/UI Toolset Test and Validate:- Prototype the chosen Solution Concept using GenAI-based tools- Recruit targeted audience for the Test- Test and Validate the Solution Concept referencing Behavioral Design Hypotheses- Utilizing ChatGPT prompt-driven test and validation criteria alongside best-of-breed tools The enter process is GenAI-powered with a human in the loop where required (you get to decide). The course is Case Study-based and I've hand-picked three specific case studies (e.g., healthcare, renewable energy, and financial services) to guide your learning journey. You'll learn about the key differences between traditional customer journey mapping and behavioral journey mapping (e.g., focus, design objectives, psychological elements, and outcome vs. process orientation). You'll get an overview of the Five Laws of Behavior: 1st Law: B=f(P*E) by Kurt Lewin; 2nd Law: B=S1+S2 by Kaniel Kahneman; 3rd Law: A-&gt;B-&gt;C by B.F. Skinner; 4th Law: B=MAP by B.J. Fogg; and 5th Law: B=f(I,E) by Deci and Ryan. You'll learn about the Five Core Components of a Behavioral Journey Map: (1) Behaviors&nbsp;- what does the user do represented as a behavioral journey map? starting at the end and mapping out all user behaviors and associated user tasks. (2) Prompts&nbsp;- what internal or external triggers prompt the behavior? All behavior is prompted whether internally or externally. (3) Consequences&nbsp;- what are the immediate and/or delayed consequences (positive or negative) of the behavior? (4) Barriers&nbsp;- what prevents people from taking action or making progress? are there motivational, ability, or prompt/attention-related behavioral barriers to progress? (5) Opportunity Points&nbsp;- what opportunities are there to help the user make better progress and/or improve the overall experience? You'll learn about how to identify and leverage different Design Intervention Strategies: (1) Antecedent Intervention&nbsp;- involves setting up new cues or prompts to trigger the behavior and/or refining them to make them more effective; (2) Behavioral Intervention&nbsp;- focusing on modifying the environment and/or the process surrounding the behavior, helping people overcome identified barriers to progress (person, environment, motivation, ability, and/or prompt/attention); and (3) Consequential Intervention&nbsp;- ways in which to impact or modify the outcomes (positive or negative) of a behavior in order to reinforce its occurrence. You'll learn about leveraging the 15 core makeit behavioral design strategies and associated tactics for helping people make user's make progress and achieve desired outcomes. A few examples of the makeit behavioral design Strategies you'll learn to apply: -&gt; Make it Easy: Decrease the real or perceived cost and the cognitive or physical effort required to encourage a behavior. -&gt; Make it Attractive: Frame choices, goals, and experiences as familiar, relevant, and immediately beneficial, appealing to the senses or in comparison to alternatives. -&gt; Make it Tangible: Encourage and reinforce behaviors, effort, progress, and success with tangible incentives and rewards. -&gt; Make it Empowering: Increase the sense of autonomy, control and choice over people’s course of action and encourage creative, strategic, and adaptive thinking. -&gt; Make it Yours: Build commitment and leverage or increase people’s sense of ownership and attachment to outcomes, products, and experiences. -&gt; Make it Meaningful: Leverage people’s beliefs, need for order and context, and connect the desired behaviour, goal, or experience to higher values that transcend the individual. and more! How to Design with Behavior in Mind. You'll learn about the makeit toolkit's Comb/Trade-off process to present, evaluate, and improve ideas via cross-team inspection as part of the ideation process. You'll learn how to formulate Behavioral Design Hypothesis(es) to guide and inform your prototyping and testing efforts with real customers. And finally, you'll learn how to Prototype and Test your ideas/solution concepts leveraging best-of-breed GenAI tools for UX/UI helping you plan, execute, and validate your ideas with actual customers. Throughout the process, we'll teach you how to leverage Generative AI (ChatGPT) as part of the makeit Behavioral Design Sprint approach. The practical methods you learn will help you in introducing a behavioral design process to your teams. It's going to be an amazing course! We cannot wait to share with you these practical and empowering methods and tools for GenAI-powered behavioral design efforts!

GenAI-driven case study to run a behavioral design sprint using Make It Toolkit

We'll meet LIVE as a cohort walking through specific topics each session, building behavioral journey maps, ideating on behavioral design strategies + tactics, behavioral design hypothesis, prototyping and testing solution concepts. All GenAI-powered + Human in the Loop!

LIVE Cohort - Eight Sessions  across Five Weeks

Session 1: Course overview and Make It Toolkit Session 2:Behavioral Journey Mapping Session 3: Ideation and Solution Concepts Session 4: Demo Day GenAI Tools Session 5: Prototyping Session 6: Testing Session 7: Showcase (prototyping results) Session 8: Your GenAI Portfolio

The GenAI-powered Behavioral Design Sprint

Additional Office Hours between sessions with provide further Q &amp; A opportunities, three of them, spread out throughout the course to raise up and discuss any topic related to the course.

Office Hours - Q & A

Leveraging the student portal on the Maven platform for posting announcements, reading materials, general discussion, and takeaways from the class.

Student Portal for Cohort Discussions, Sharing of additional Resources

Product managers wanting to make sure the products and services they design are behavioral informed and more likely to succeed.

Designers wanting to have better context around the users they are designing for and the specific behaviors that need to be influenced.

Behavioral scientists seeking to better integrate applied behavioral science into the design process.

Researchers wanting to ensure that the insights they capture help contextual inform the specific user behaviors to be influenced.

Scrum masters looking to better align teams on more focused customer outcomes via a behavioral challenge statement.

Collectively, aligning a team around a set of behavioral design hypothesis to influence customer decision making &amp; progress moving forward.

The step-by-step process for conducting a Behavioral Design Sprint leveraging the Make It Toolkit from behavioral challenge statement to prototyping and validating your behavioral design hypotheses. All GenAI-powered (human in the loop)!

The GenAI-powered Behavioral Design Sprint (Human in the Loop)

How we made the Design Sprint process more human-centered by integrating the makeit toolkit into it. Starting with a behavioral challenge statement.

Introduction to the Make it Toolkit for Behavioral Design

The Five Laws of Behavior B=f(P,E) Kurt Lewin, B=f(S1,S2) Daniel Kahneman, (A-&gt;B-&gt;C) B.F. Skinner, (B=MAP) BJ Fogg, and B=f(I,E) Deci &amp; Ryan to inform behavioral design.

Introduction to the Five Laws of Behavioral Science

The core differences between a behavioral journey map and a traditional journey map (focus, design objective, orientation) and the five core components to a behavioral journey map (prompts, behavior, consequences, barriers, and opportunity points).

Behavioral Journey Map vs. Traditional Journey Map

An interactive, case study based exercise to create a behavioral journey map from start to finish, Covering in detail the five core components: behavior, prompts, consequences, barriers, and opportunity points.

Interactive Behavioral Journey Mapping Case Study

As part of the case study based exercise learning how to leverage the fifteen (15) makeit behavioral design strategies and associated tactics to ideate on how to better influence customer progress and design a better experience.

Ideating leveraging the 15 makeit Behavioral Design Strategies

Formulating a behavioral design hypothesis to drive prototyping and validation with consumers or customers aligned with the original behavioral challenge statement.

Formulating a Behavioral Design Hypothesis

Prototyping, testing and validating ideas/solution concepts leveraging best-of-breed GenAI powered toolsets for storyboarding, UX/UI prototyping and design, rapid usability testing and research synthesis.

Prototype, test and validates your Ideas/Solution Concepts

A GenAI behavioral design sprint case study demonstrating your knowledge of how to leverage generative AI-based methods and tools to facilitate and empower the design process with a cross-functional team.

GenAI Design and Prototyping Case Study

Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.

Cohort 3

JOHN GUSIFF

Mahnaz Hajesmaeili

Cohort 2

Cohort 4

Growth leaders and teams are expected to bring impactful results at high speed. However, in that high-paced environment, it's easy to get into a trap of constant local optimization. 👉 What is good for USER is good for BUSINESS. The biggest changes that drove product Growth for companies like Miro, Notion, Figma didn't happen due to local changes. These products combined both components: high-quality user experience and ethical PLG strategies. 📌 Growth teams face many challenges like: — Getting caught in a trap of local optimization and constant A/B testing with no impact?— How do we uncover new growth opportunities to impact Activation, Habit-forming, and Upgrades?— What behavioral principles can help create the most user-friendly and ethical solutions?— Finally, how do we receive a buy-in to implement meaningful product changes and drive Product-led Growth? I've been facing these challenges myself and collecting knowledge for years to address them. 📌 What prepared me to share this knowledge with you: 1.&nbsp;For 6+ years at Miro, I covered all parts of the Growth funnel holistically&nbsp;(Activation, Engagement, Monetisation, Community-led Growth).2. As a part of Growth Leadership at Miro, scaled from 1 Growth team (5 people) to a stream of 15 teams (170+ people).3. As a founder of Growthmates, collected knowledge directly from 20+ leaders from Notion, Canva, Dropbox, and4. As a Growth advisor, helped 10+ B2B and B2C companies in SaaS, Collaboration, Education, AI, and other sectors. 📌 What to expect on this course: ✦ Take an end-to-end look at 3 key Growth flows: Activation, Habit-forming, Upgrades ✦ Apply Behavioural science methods and uncover new opportunities through a user-centric approach ✦ Turn your ideas into roadmap by applying 5-step Growth Flow review and prioritisation framework 🎯 As a result — you will create a diverse roadmap that will translate your ideas into Quick Wins, Meaningful shifts, and Big bets that you can present and get a buy-in. 📕 Resources that you'll get as a part of the course:— 30+ product flows for Onboarding, Adoption, and Upgrade experience from Notion, Canva, Dropbox, and more— User Research Pack for Growth initiatives (Survey templates, Interview guides, and more)— Live time with Kate Syuma on sessions to receive feedback ——— ❗️ This course is NOT about abstract growth strategies. It's about real product examples, behavioral science knowledge, and PRACTICE that you can combine with your real work project. — Products that use only Sales-led model (course is about Product-led Growth)&nbsp;— Too early-stage products in the development phase (course is about your flows to analyse and improve).&nbsp;&nbsp;— If you want t learn deep Data analytics&nbsp;(course is more about Qualitative user-centric approach)

Create your Product-led growth roadmap — from Quick wins to Big bets.

📅 Join on Tuesdays for Live sessions

Bring your real growth challenge with Activation, Habit-forming, or Upgrades, and work on it by applying the frameworks shared in the course.

✏️ Work on your work-related projects during the week

Get feedback directly from me on Q&amp;A parts of live sessions, as well as from a small group of peers who are solving similar challenges — let's learn from each other!

🙌  Get feedback on your work

PMs and Product Designers working on Growth — apply frameworks and feedback to produce a roadmap to immediately take into work

"Growth team of one" — Founders and Product Leaders who drive several parts of growth simultaneously (Activation, Habit-forming, Upgrades)

Growth Marketers, User Researchers, and other Product members who want to deepen their knowledge of PLG practices and Behavioural psychology

You will create a draft of the roadmap and will apply the "3 types of initiatives" framework to articulate the value of Product-led Growth and get stakeholders' buy-in.

Create a diverse growth roadmap to get buy-in

You will get feedback from me directly and like-minded peers on the growth flow you're working on.

Get direct feedback on Growth flows improvements

User-centricity requires understanding how people behave and make decisions. You'll get access to 30 main behavioral principles; we'll practice 3 Behavioral methods — all of which are complemented with real SaaS examples.

Practice key Behavioral psychology principles

You'll practice using my 5-step Growth Framework to take a helicopter view of one of the flows you'd like to excel in —activation, Habit-forming, or paths to Upgrade. After the course, you'll learn how to incorporate this approach into your work.

Take an end-to-end look at 3 key Growth flows: Activation, Habit forming, Upgrade

For your Project work, you will apply this knowledge on 3-5 critical steps of the flows by combining Growth frameworks and Behavioural science.

Uncover new changes to impact Activation, Habit-forming, Upgrades

To inform your roadmap, you'll get 30+ flows of Onboarding, Habit forming, and Upgrade examples from the best B2B and B2C SaaS, learning how they address Activation, Habit-forming, and Upgrade experience.

🎁 Access to 30+ Growth flows visual base with best practices

Combine behavioral science and proven growth strategies to create a diverse roadmap, get buy-in, and drive impact with high quality.

Kate Syuma

Founder @Growthmates • Ex-Miro Head of Growth Design

Cohort 1

The make it toolkit is the world's most comprehensive framework grounded in hundreds of books and research insights from thinkers, researchers, and practitioners. “Designing for behavior change? This is the ultimate cheat sheet. Almost too good to be true!”— Charley Cramer, Author of The Purpose Myth: Change the World, Not Your Job READY TO MASTER IT? 🎓 🚀 You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be. Structured Learning JourneyWe built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots. Case Study ExplorationWe are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful. Hands-on ActivitiesYou will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project. Office HoursOffice hours (optional to attend) on weekdays provide an opportunity to clarify concepts, receive feedback and support, and engage with both peers and instructors for enhanced learning. High-Impact&nbsp;Resources.Miss a class? No worries! We provide access to video recordings right after each session. Plus, enjoy 1-year access to all recordings, allowing you to revisit lessons, reinforce your understanding, and continue growing your knowledge.

Unlock the Power of Behavioral Science to Design Better Experiences

Weekly Interactive Sessions

These include unstructured and friendly Office Hours to ask any questions as well as guest instructors for deep dives

Office Hours and Deep Dives

Product Managers, Entrepreneurs, and Marketers&nbsp;who want to understand human behavior and how you can persuade, engage, and retain customers

UX Designers or Gamification enthusiasts&nbsp;with or without prior experience who want to level up the psychology side of design..”

Behavior change professionals&nbsp;who are applying psychology insights in the digital space.

Master proven strategies and tactics to design behavior-changing products, services, and interventions.

Learn the 15 behavior change strategies of the Make it toolkit and 100+ tactics

Apply behavioral design principles to create engaging and impactful digital experiences.

Gain hands-on experience with the Make It Toolkit in the context of digital experiences

Learn to design systems that build habits and sustain long-term user engagement.

Discover how to create habits and habit-forming systems

Explore techniques to make experiences more interactive, motivating, and emotionally engaging through gamification and storytelling.

Discover how to create gamified and immersive experiences

Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.

Lightning Lessons

Applying Behavioral Science To Accelerate Growth