Free Lesson

See exactly why ChatGPT names your competitor and not you

45 min
Aug 20, 2026 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

How to pull the sources behind any AI answer

Open the citations under a ChatGPT or Perplexity answer and save the exact pages the engine read to build it.

How to see which sources decide who gets named

Rank the cited pages by how load-bearing they are, so you know the two or three that carry the whole answer.

How to turn the trace into a fix list

Name the trusted pages you're absent from and leave with the exact sources to earn a spot on first.

Why this topic matters

Your buyer asks ChatGPT who to trust, and it names a competitor with citations. Those citations are a reading list. The engine named that competitor because it read a handful of pages that mention them, and your name lives on none of them. This agent opens that reading list, shows the exact sources feeding the answer, and hands you the pages to get onto first.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Catalyst Content
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