Six years ago I wasn't building a brand. I was just trying to find a job.

I was stressed, applying to everything, and getting rejected without ever knowing why. So I started sharing that struggle online, not because I had a strategy, just because I needed somewhere to put it.

That honesty is what built the brand that now has me ranked #7 on the list of most influential women on LinkedIn worldwide. Somewhere along the way, sharing my job search turned into sharing what I was learning as a recruiter. People kept showing up. Today that's grown into a community of over 430,000 people on LinkedIn & 10,000 subscribers to my newsletter on Substack.

What started as me venting about a hard season has turned into a business. I've been featured in CNBC Make It, USA Today, Essence, and Forbes. I've spoken at TEDx about authenticity in the workplace. I've built products, landed brand deals, and generated leads I never could have predicted, all while working a full 9-5 in high-volume, technical, and go-to-market hiring, where I've helped hire over 1,000 people.

None of this happened because I cracked some algorithm. It happened because I told the truth about my experience, and people related to it. That's the one thing no algorithm can replicate or take away from you.

I built the Career Playbook because I watched too many qualified people get overlooked simply because no one ever taught them how hiring actually works. Now I'm doing the same thing with personal branding, teaching people how to build a brand rooted in their real story, not a formula, so they can grow it the same way I did. One honest story at a time, on my own terms, without ever losing myself in the process.