Finance PM @ Google | Career Coach

Alex Harlan

Finance PM @ Google | 1,400+ Clients Coached | Founder @ SummitResume.com

Ditch Your Cover Letter: What I Would Do Instead

Understand when cover letters matter, what recruiters look for, and how hiring teams evaluate them in today’s market

The Recruiter Perspective on Cover Letters

Learn how to craft high-impact cover letters that complement your resume (if absolutely necessary)

Build a Compelling Cover Letter

Learn how to clearly articulate your story, experience, & career direction in a way that resonates with hiring managers

Career Narrative & Personal Positioning

Discover how to build & tell a visual story to stand out in interviews, networking calls, and coffee chats

Career Walking Deck

Build the positioning, career assets and communication skills to secure the right role as the clear First Choice Hire.

Career Coach & Hiring Strategist

Block

Buildkite

Redbubble

Nabila Farhat

10+ years in recruiting, helping professionals secure the right role.

First Choice Hire 

Positioning is the ability to make the relevance and value of your experience clear to the people making hiring decisions.Whether you are a mid-career professional, senior leader or specialist, you can improve how you position yourself across your CV, LinkedIn profile, interviews and offer negotiations.Strong experience does not always speak for itself. Employers need to understand what you have achieved, the problems you can solve and why your experience is relevant to the role they're looking to fill.Professionals who position themselves well pursue opportunities more deliberately, present a stronger case for their candidacy, communicate their value with precision in interviews and negotiate from a stronger position.Become the First Choice Hire is a six-week live program designed to help experienced professionals build these skills and apply them throughout the hiring process.The program is:<ul><li>Practical. Apply the work directly to your job search.</li><li>Specific. Know what to write, say and do at each stage.</li><li>Commercially grounded. Understand how employers assess relevance, value and risk.</li><li>Interactive. Learn through live teaching, hot-seat coaching and feedback.</li></ul>

In a competitive job market, positioning makes you the First Choice Hire.

Build a CV that makes the value of your experience clear

Strengthen your LinkedIn positioning and outreach

Build a strong interview story bank

Communicate your value with precision in interviews

Evaluate offers and negotiate from a stronger position

Establish credibility in your first 90 days

You have a clear target role, role family or career direction so you can position yourself for a defined next move.

You have identified the career direction you want to pursue.

You have an established body of professional experience, achievements and examples to draw from.

You have at least 3 years of experience.

Be prepared to think critically, make decisions and complete practical work between sessions.

You are ready to apply the work.

Professionals with 3+ years in their field who know the direction they want to pursue and are ready to secure the right next role.

Mid-career professionals and specialists who have strong experience but need to position its relevance and value more effectively.

Senior professionals and leaders pursuing roles with greater scope, responsibility, influence or commercial impact.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise & competition.

This is an asynchronous, self-guided course with online support from your instructor.

Cohort 1 - Self-Guided Course

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson - SocioPunk

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

In today’s competitive market, your story and presence create your opportunities. This self-paced, asynchronous workshop gives professionals, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market.Throughout the course materials, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths, and build a strong presence that opens doors.This is not just theory; it’s a practical and proven framework designed to elevate how you show up in conversations, online and in your career.You’ll walk away with a clear plan, roadmap, foundational system, and tactical plan you can execute immediately.Drawing from 25+ years building &amp; leading high-performing teams at Microsoft, NBC, and Warner Bros. Discovery, this course will help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presenceBecause this is a self-paced course, feedback will be via the Maven portal, and include a 1:1 meeting to review together.

Build the Brand, Visibility & Executive Presence to Stay Relevant

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create Your 30-Day Visibility & Networking Plan

Strengthen Your Executive & Leadership Presence

Professionals in TransitionProfessionals looking to reposition themselves in a constantly shifting market.

Emerging LeadersProfessionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals who want to stand out with clear distinction and an "ownable" voice.

Build a clear narrative, professional brand and plan to elevate your visibility.

Helping Leaders & Companies Grow+Thrive

Warner Bros.

25 yrs building global brands, products, leaders & successful teams

The 2-hr Career Reset Workshop: Position Yourself for the AI Era - Cohort 3

2-Hour Career Reset Workshop: Position Yourself for the AI Era  - Cohort 4

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A framework to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

Presenting Your Professional Value: Your Resume As Your Main Marketing Tool

Higher Education | Career Readiness

Zeketra Grandy, Ed.D

Expertise In: Higher Education | Career Readiness | Workforce Development

Presenting Your Professional Value 

A common misconception is that resumes are supposed to get you a job. The reality is that they are the first impression to determining if you will get an interview. It is almost always required as part of an application process. It is your opportunity to introduce yourself professionally before you ever walk into an interview. In just a page or two, it tells a story about who you are, what you've accomplished, and the value you could bring to an organization.The critical challenge I help you solve is this: recognizing your resume as your primary marketing tool to demonstrate your value to employers.With two decades of experience supporting career and educational transitions, I understand how difficult these moments can be. You don't need to have everything figured out before you start. You just need a clearer path forward.

By the end of workshop, learners will recognize the resume as their primary marketing tool to demonstrate their value to employers.

Understand the true purpose of a resume

Building a strong resume

Interactive resume writing workshop

Understanding why you should have a master resume

Understanding why you need to know how to write a cover letter

Plan next steps

Career changers and/or persons re-entering the job market

Early career/first-generation professionals entering the workforce or lacking direction

Anyone who says: "I know I need to figure this out."

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Finance professionals handling planning, analysis, reporting, and financial operations.

Broad professional audience — content relevant across many roles and functions.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Crafting compelling narratives to inspire teams, communicate vision, and drive action.

Building professional visibility, thought leadership, and a public reputation that opens doors.

Ditch Your Cover Letter: What I Would Do Instead

What you'll learn

Why this topic matters

You'll learn from

Alex Harlan