Joffrey Berti
Free Lesson

The Claude System That Gets Experts Known & Chosen

60 min
Nov 4, 2026 10:00 AM

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What you'll learn

How to set up your AI to turn expertise into authority

Two Claude Projects, the files they read, what grows in Drive. Real screenshots, explained, no code on screen.

The Authority Files Claude needs before it writes a word

Positioning core, dream client, offer, proof, voice, etc. See a real one and spot which of yours are missing.

Run the Parrot test: why your AI sounds like everyone

Two prompts, any AI, run live. Meet the Average Parrot, and learn what your AI needs to sound really like you.

Score your own system live: the Authority Inventory

Ten yes/no questions, two numbers. Find out if your identity or your system is what keeps you invisible.

Why this topic matters

Everyone is teaching you to use Claude faster. This hour is about using it to become the expert people know and choose. Your AI knows mostly the internet, not you, so it sounds like everyone else. In 60 minutes, I’ll show you the Claude system I run every day: the Projects, the Authority Files they read, what grows in Drive. You’ll score your own setup live and leave knowing which files are missing to build authority. No code on screen

You'll learn from

Joffrey Berti

Joffrey Berti

Business coach · AI educator · Forbes-featured · 500+ professionals trained

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