Get Known & Chosen: Build Your Expert Authority with Claude

Set up the Claude Projects, Skills and custom settings that hold your foundation, so your AI starts from you, not from a generic chatbot

Keep what grows (ideas, proof, content) and what’s fixed (your files) in one place your AI can reach

Set privacy rules for client material: what never goes in, and how to anonymise the rest

Audit what you already have: proof, expertise, competitors, and a workaround for every gap

Write your positioning core: who you help, how and with what, and why you, in one sentence you can say without hesitating.

Organise your files where your AI reads them first, so every offer, profile line and post starts from them

Write your dream-client file: their problem, their words, what makes them decide

Build your offer ladder around a named signature programme, with the path that leads a client to it

Refine or pivot later by updating one file: your AI follows

Rewrite headline, banner, About and Featured from your files, so a buyer gets who you are and why you in seconds

Make your profile consistent with what you post, so LinkedIn knows who your content is for

Release what keeps you from being seen: a guided audio session to help you recode the visibility block.

Build your voice file from an interview and your own writing, so drafts sound like you on a good day

Set content pillars from your positioning core, so every post supports what you want to be chosen for

Draft your first posts with your own post skill. You edit, approve and publish.

Turn one idea into several formats (post, newsletter, video script) without rewriting from scratch

Capture ideas in one place and get drafts ready each week, so you never start from a blank page

Rerun your Authority score, review what worked each month, and leave with a reps plan you can keep