I created the Source Signal Stack, a diagnostic framework that explains why B2B SaaS companies rank well in traditional search but still fail to earn citations in AI search. The fix? Getting experts to post about their knowledge on LinkedIn.

I came to my source signal framework through a decade of reporting and vetting sources myself while writing for publications like Forbes, Vogue Business, and ADWEEK. It taught me something that most content strategists never learn: editors and journalists don't cite content, they cite people.

Lead the transformation of Microsoft's regional communications operating model through AI-powered automation, workflow redesign, performance analytics, and scalable content systems supporting engineering, research, and datacenter communities worldwide.