Demo: Analyzing Customer Interviews in Minutes with AI

Lightning Lessons

Practical skills & tools to accelerate your career

Demo: Analyzing Customer Interviews in Minutes with AI

Hosted by John Whalen

386 students

What you'll learn

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Learn how prompting can turn hours of interviews into actionable reports. I'll share prompts and interviews.

Interrogate your research data with AI

Uncover insights you might have missed. See how specialized tools can give you super-human insight-finding strength.

Automatically build data tables for analysis

Sounds less interesting, but a huge time saver! See how AI can structure findings into useful tables and charts.

Why this topic matters

AI-powered analysis eliminates tedious work, letting you extract insights faster. Master these tools to cut through data overload and focus on high-impact findings. Our clients regularly come to us seeking what they have missed and uncover many avenues to pursue from existing research. What value do you have in wait in your past interview data?

You'll learn from

John Whalen

AI for UX Expert, Fortune 100 clientele, CEO, author & speaker

I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.

Initially skeptical about AI, my team and I conducted “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable. I became convinced that AI will transform how research will be done.

Now I've reviewed >100 AI-enhanced tools and regularly interview pioneering founders in the AI-for-UX space and (thoughtfully) leverage the latest AI tools to deliver Accelerated Insights: rapid, scaled, global insights for top brands. Our clients asked if I could train them to use AI in their processes too, and I now teach the popular Maven course AI for Customer Research: Future-Proof Your UX & Product Skills on Maven.

With a PhD from Johns Hopkins, and author of Design for How People Think, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.

Clients Include