Defend Your L&D Return-on-Investment in 30 Minutes

Hosted by William Brantley

Mon, May 18, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Build a defensible ROI case for any training program.

Turn L&D activity data into business outcome evidence.

Confidently defend your L&D budget to the executive team.

Why this topic matters

Your senior management team doesn't want completion rates. They don't want satisfaction scores. They don't want the number of training hours delivered last quarter. They want a defensible ROI number, tied to a business outcome, in the language finance actually uses. The PROVE™ Method is how you produce it. In 30 minutes, you'll have a framework, a working tool, and a Claude AI prompt.

You'll learn from

William Brantley

Fractional CLO. PhD, Multiple Learning and Project Mgmt Certifications with over 25 years experience

I'm Dr. Bill Brantley — founder of BAS2A and a fractional Chief Learning Officer with 20+ years building and defending L&D programs across federal agencies (USPTO, Navy OIG, OPM, FHFA), higher education, and corporate consulting.

I hold a PhD in Public Policy and Management plus the Certified CLO, CPTD, CPTM, and PMP credentials. My MOOCs on edX and Coursera have reached over 100,000 learners worldwide.

What makes this Lightning Strike different: I've spent two decades developing proprietary L&D frameworks — including the PROVE™ Method you'll learn here — and I've integrated agentic AI into every one of them. You won't get theory from a researcher who doesn't ship, or tactics from a consultant without the academic depth. You'll get both, in 30 minutes.

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