Stop Guessing, Start Growing: Marketing 101 for Solopreneurs

Hosted by Maggie Blackburn

Wed, Mar 18, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Find your highest leverage channel

You'll learn how to identify where your ideal clients already are and stop wasting time everywhere else.

Build an email list

Why building an email list matters and simple ways to start growing one from scratch.

Create content that converts

The types of content that position you as a trusted expert so clients come to you already sold.

Why this topic matters

Starting marketing from zero can be tough. Where do you start? What do you focus on? How do you reach the right people? If you’re a solopreneur or service-based business owner relying on referrals or inconsistent posting, this session will help you create a marketing rhythm that generates inbound interest without cold outreach or paid ads.

You'll learn from

Maggie Blackburn

Portfolio Career Strategist & Marketing Coach

With a decade of consulting and product marketing experience at both high growth startups and established companies, I left corporate to build something of my own.


But marketing yourself vs marketing a company is an entirely different story. Through trial and error, I've discovered ways to weave in my professional experience with my personal learnings.


Outside of fractional marketing, I help multi-dimensional women design creative, fulfilling portfolio careers aligned with their values, interests and lifestyle. Learn more at https://www.maggie-blackburn.com/

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I signed up to work with Maggie for help navigating a major career decision after spending 10 years in corporate marketing. Maggie’s coaching was exactly what I needed to get unstuck (and to build the confidence I needed to leave my full time role!). She helped me reframe my mindset and develop a clear action plan, and I highly recommend her for anyone exploring a career transition. —Liz G., Senior Product Marketing Manager 

Previously at Asana, Slack, & Deloitte

Asana
Slack
Deloitte

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