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Leveraging AI for UX Research

Hosted by Qiwen Zhao and Xinran Ma

Wed, Jan 21, 2026

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

162 students

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AI for Product Designers
Xinran Ma
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What you'll learn

How to use AI to accelerate UX research—responsibly

Learn where AI can speed up planning, recruitment, analysis, and reporting without compromising research quality.

Decide when AI's enough vs. when UX researchers are required

Understand how to assess project risk and choose between AI-assisted research and professional UXR involvement.

Apply a critical, human-centered lens to AI outputs

Practice validating, contextualizing, and improving AI insights rather than accepting them at face value.

Why this topic matters

AI is rapidly democratizing user research—but misuse can introduce bias, miss nuance, or lead to false confidence. This guest talk by UX Reseacher from Cisco will help you make smarter product decisions by knowing when to leverage AI for speed and when human judgment and rigorous research are essential.

You'll learn from

Qiwen Zhao

User Experience Researcher @ Cisco | ex-Google

Qiwen Zhao is a User Experience Researcher at Cisco, working on employee IT experience. She focuses on understanding how AI can be integrated into everyday workflows to reduce friction and improve productivity. By combining UX research with emerging AI tools, she helps teams design systems where people and AI work better together.


Connect with Qiwen on LinkedIn

Xinran Ma

Founder of Design with AI | 3x Author | Startup Advisor

Xinran Ma is the founder and author of Design with AI (designwithai.co), speaker, and award-winning designer.

Design with AI is one of the fastest-growing AI communities with over 20K subscribers from companies like Google, Amazon, Microsoft, and McKinsey.

He is also the author of multiple Amazon #1 New Release books in UX. He has mentored 300+ product designers and been awarded ADPList's Top 1% Mentor in Design 5 times.

He regularly delivers lectures and conducts AI workshops at places such as Microsoft, Columbia Business School, UXPA, the City of Vancouver, Workday, and Pratt Institute. One of his lightning sessions is the most watched design classes on Maven with about 7K signups.


Connect with Xinran on LinkedIn

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