Free Lesson

From AI Experiments to an AI Marketing Operating Model

Hosted by Michael DeNunzio

Thu, Jun 18, 2026

2:00 PM UTC (30 minutes)

Virtual (Zoom)

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The AI Marketing Operating System
Michael DeNunzio and Peter Monk
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What you'll learn

Why AI activity isn't the same as an AI operating model

Most teams have AI activity. Few have an AI operating model. Learn what separates fragmented pilots from real execution.

How AIMS transforms marketing execution

Discover AIMS — PVAI's operating model for AI-native marketing that improves speed, capacity, and measurable ROI.

From experimentation to proof of value

AI isn’t a moment in your marketing process. It’s end-to-end cost savings and revenue/margin Improvements.

Why this topic matters

Every CMO has AI tools. Most have pilots. A few have results. The organizations pulling ahead aren't using more AI — they're running it differently. AIMS, PVAI's Human + AI Marketing OS, shows how leading teams unify Humans, Virtual Professionals, Virtual Customers, and AI agents into governed workflows that improve execution speed, decision quality, and measurable marketing performance.

You'll learn from

Michael DeNunzio

PVAI Managing Director & Co-founder

Michael has a unique combination of business, technology, marketing, brand & venture experience. Successfully founded, led as CEO and sold a top digital marketing firm. Advisory Board Member and Shareholder of an AI search platform from its earliest days in an accelerator through its acquisition; Co-Founder of AI + Marketing platform, AIREA Studio. Co-founder of Auggietalk.ai which enables brands to have continuous conversations on demand. Co-host of The AI Outcome podcast.


Maven instructor for Mastering AI Skills for Marketers and Mastering AI Skills for Market Research.

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