Free Lesson
From AI Experiments to an AI Marketing Operating Model
30 min
Jun 18, 2026 10:00 AM
What you'll learn
Why AI activity isn't the same as an AI operating model
Most teams have AI activity. Few have an AI operating model. Learn what separates fragmented pilots from real execution.
How AIMS transforms marketing execution
Discover AIMS — PVAI's operating model for AI-native marketing that improves speed, capacity, and measurable ROI.
From experimentation to proof of value
AI isn’t a moment in your marketing process. It’s end-to-end cost savings and revenue/margin Improvements.
Why this topic matters
Every CMO has AI tools. Most have pilots. A few have results. The organizations pulling ahead aren't using more AI — they're running it differently. AIMS, PVAI's Human + AI Marketing OS, shows how leading teams unify Humans, Virtual Professionals, Virtual Customers, and AI agents into governed workflows that improve execution speed, decision quality, and measurable marketing performance.
You'll learn from
Michael DeNunzio
PVAI Managing Director & Co-founder
