Free Lesson
Claude Code for Marketers: Build a Competitor-Research Agent
45 min
Jul 14, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Point an agent at your competitors' real pages
Set up a source map so the agent reads live pricing, docs, and reviews instead of guessing from memory.
Turn fetched pages into a cited competitive brief
Run one extraction prompt that pulls pricing, claims, and complaints with a source line for every field.
Run the agent on a daily loop
Put it on a cadence so you read what changed across your competitive set before a buyer tells you.
Why this topic matters
Your competitors change their pricing 2 to 4 times a year and leave the signal in public: pricing pages, docs, job posts, reviews. The job is reading it reliably, on a cadence. Ask a raw model and it invents confident, wrong answers. In 30 minutes you build the agent that reads real pages, cites every line, and flags what moved.
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