Thu, Jul 16, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
.png&w=1536&q=75)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Thu, Jul 16, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
Why ChatGPT recommends some brands over others
The signals models weigh when a buyer asks for a vendor, and how you can influence each one.
The pages and proof that make you quotable
The claims only your company can make, and how to present them so an engine repeats them.
A checklist to earn ChatGPT recommendations
A simple list you run the same week to put your company in the answer buyers see.
Why this topic matters
When a buyer asks ChatGPT to recommend a vendor, one or two names come back. Being one of them is a real advantage, and it comes down to things you control: how clearly you say what you do, the proof only you can offer, and where you are mentioned online. This session shows how recommendations get made and the moves that put you in the answer, with a checklist you run this week.
You'll learn from
.png&w=1536&q=75)
Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
