World-class Academy

The Ultimate Frameworks of World-Class Social Media Managers

Spotify

We Are Social

Reebok

Activision Blizzard

Yazan Al Tamimi

Social & Content Expert (Former Social Lead at Spotify)

How to plan your day so you are never last minute again.

The Planning Habits That Kill Chaos

How world-class social media managers handle deadlines, manage expectations, push back on unrealistic asks.

Accountability Systems That Build Massive Trust

How to move from “content executor” to strategic partner.

Proactive, Strategic Thinking That Gets You Promoted

Transform your management by driving stronger performance through direct and actionable feedback.

December 2025

Developer of Managers & Leaders

Katie Ceccarini

Certified Coach, led CS training Yelp, Head of L&D Opendoor, trained 1000s

October 2025

February 2026

Managers and leaders are not taught how to deliver feedback that changes behavior and drives performance. The result? Managers gets frustrated when people don't implement feedback and performance and business results suffer. It doesn't need to be this way. You can transform the way you manage and become the manager who shares direct feedback and drives results. You can get there in this course. You will become more confident and competent sharing feedback fearlessly. WHAT TO EXPECT:Tactics you can implement immediately.Sessions are loaded with lively discussion, breakout exercises, and a 27-page learning guide to both personalize and customize your learning experience.In just 3 sessions, you will have more tools in your tool belt to more effectively drive performance on your team.You can also expect:- A 27-page learning guide loaded with sample language, exercises, and reference materials to leverage well beyond the course- Videos modeling the Headline, Observation, Ask model- Video modeling how to navigate reactions to feedback- Video illustrating how to effectively kick off a feedback relationship with a new team member- Drafting feedback for real time situations you're facing

Drive stronger performance with actionable feedback.

How to speak candidly, and with care, using the Fearless Feedback Model

How to structure feedback using Headline, Observation, Ask

How to navigate emotional reactions to feedback

How to increase alignment on the feedback so people take action

How to be human while elevating excellence. 

You are a manager within a start-up &amp; pace of business can feel impossible to give real time feedback to both direct &amp; indirect reports.

You're a leader who finds yourself putting off feedback conversations out of dread, fear, or lack of confidence.

You are a manager wanting to elevate your career by distinguishing yourself as a developer of great talent.

Does this sound familiar? You’re expected to deliver more with less. Fewer people, tighter deadlines - and now AI is somehow your problem too. Your team depends on you for everything, and senior leaders have crazy expectations. You’re working harder than ever, but still feel like you’re not doing enough. You barely have time to think, let alone grow. And when things slip, you’re the one who has to explain. You don’t need another framework -you need a practical system that actually works. You’ll learn how to get your team moving without needing you in every step, how to build trust with leadership so they stop second-guessing you, and how to finally carve out time for your own growth. Together, we will:✅ Build a personal focus map that shows your blind spots and where to aim your efforts✅ Raise your team’s visibility - and your own - across the company✅ Create clear plans for each engineer, based on what actually motivates them✅ Connect your engineering work to business outcomes people care about I know you don’t have full days to spare. That’s why this course is built as a tight, practical program - no filler, no theory for theory’s sake. 6 super-focused sessions, each designed to give you tools you can use the next day. Here’s what we’ll cover: Session 1: Managing Engineers (Without Losing Your Mind)- The 3 drivers behind every engineer and how to spot them- Map your team using a simple grid, so you know what makes each person tick- Tactical ways to keep people motivated - without needing a new budget or promotion cycle- How to help your employees create a system that fits THEM (focused on day-to-day, not career growth with KPIs) Session 2: A Motivated Team That Delivers- Team meetings and focus days: two simple levers you’re probably - underusing.- The “Always Green” system: how to make sure you are meeting the executives' expectations- Tech debt + morale: match people to work they care about - and how to fix tech debt and morale at the same time.- The knowledge mapping method - how to measure your team as a whole and find the gaps to take your team forward Session 3: Your Own Growth- The EM Grid system: we'll create a map of where your current focus lies, and what are your blind spots.- The slow death of the hands-on EM: How to stay technical enough to be useful, without getting in the way.- How to avoid the ‘victim trap’ of engineering managers. Session 4: Building Visibility Across The Org- Getting taken seriously outside engineering: The simplest way to build trust with non-tech stakeholders.- Make some noise: Why it’s not enough to “just do the work” anymore - and how to make sure people actually notice.- Leadership trust: How to get senior leadership to take you seriously, know your name, and ask your input before making decisions that hit your team.- Other EMs: Why building real relationships with other EMs matters more than you think - and how to start. Session 5: Real Problems, Real Time- Decision Making 101: Recap of the approaches to solve problems from the best leaders in the world- We’ll focus on solving YOUR real challenges by applying the tools and tactics from the course. Session 6: Driving Real Impact- Product: How to stop launching features no one uses.- Business: Make your work matter to people outside your team.- Industry: Know your space well enough to be taken seriously.- PM partnerships: what a real partnership looks like and how to build one. Every day will have an optional 30 minute Q&amp;A session, to make sure you will be able to actually apply the lessons in your specific scenario.

Build a motivated team that’s trusted by leadership and runs without you.

Course syllabus

This course is aimed at active Engineering Managers. We won't cover getting promoted to that role, and neither job searching.

Directly Managing Engineers

You should have at least a few years of experience in the role you are managing (Software/data/QA etc). 

Not covering outsider challenges.

Technical background

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

You are an Engineering Manager and you want to have a bigger say on things beyond your own team.

You have 2-10 years of management experience. You know the basics and you're ready to grow beyond the day-to-day and take the next step.

You manage 3-12 engineers, and don't have enough hours to do the kind of work you want to do.

Who is this course for

What you’ll walk away with:

You’ll use the EM Grid to build a clear snapshot of where your time goes - across work like growing your people, shipping projects, or building relationships - and at different levels (you, your team, the org). You’ll spot what’s missing and where to shift focus.

A personal focus map to spot your blind spots and redirect your time to what actually moves the needle

You’ll learn how to get leadership to notice the work your team is doing — without begging for credit or flooding Slack. Expect specific tactics you can use to build trust and make sure your team isn’t overlooked.

A system to raise visibility for you and your team - without chasing credit or cringe

You’ll learn how to map each engineer to what they actually care about - and use that to assign work in a way that drives motivation, delivers results, and takes A LOT off your plate.

A plan to motivate each engineer on your team in a way that drives results (and frees you up)

We’ll break down how to understand the product, business, and industry context around your specific product and company - and how to tie your team’s output to metrics business stakeholders company actually care about. This applies even if your team is “infra” or “internal”.

A method to connect your work to business outcomes in your specific scenario

Learn the system to always deliver high-impact results as an EM under pressure.

Anton Zaides

October

January 2026

- Transitioning to a New Leadership Role: Sometimes, moving from being a senior manager to a strategic leader can feel like stepping into uncharted territory. This course shows you how to make that transition smoothly and effectively. - Thinking Big Picture: Strategic leaders need to think beyond the day-to-day tasks and see the bigger picture. If you've struggled with this, if you've heard someone say to you: "You need to be more strategic." This masterclass shows you have to be and act strategically! - Setting a Compelling Direction: Crafting an inspiring vision for your team and setting clear goals can be tough. In this course, we'll show you how to create a vision that excites your team and break down those goals into achievable steps. - Mastering Communication: Effective communication is essential, but dealing with tough conversations or getting your message across can be tricky. We'll help you build strong communication skills and handle difficult discussions with confidence. I will share with you the best tips I share with Uber, Cisco, HPE leaders I coach! - Leading Change and Innovation: Leading change and fostering innovation within your organization can be challenging. Our course will equip you with strategies to successfully drive change and create an innovative culture. - Delegation Made Easy: Delegating tasks while maintaining control can be a puzzle. We'll unravel that mystery by teaching you how to identify tasks to delegate, delegate effectively, and empower your team. By addressing these everyday leadership challenges, this masterclass will make your journey from senior manager to strategic leader more manageable and rewarding.

Overcome Strategic Leadership Challenges

8 sessions are cohort Zoom sessions 90 minutes each to allow you to learn with other leaders, build connections and insights. You'll also have pre- and post session action learning assignments!

Tuesdays

This will be the investment of time you make in action learning and other application opportunities at work.

Managers who want to learn strategic leadership and how it is different from managing the day-to-day business

Senior Managers who want to understand how to get ready for their next career move and how to lead strategically now!

High potential individual contributors who want to learn strategic leadership skills

What you’ll get out of this course

Learn the 7 Top Skills of highly effective strategic leaders and how you can use them to anchor your strategic leadership development plan

The 7 Top Skills of Highly Effective Strategic Leaders

You'll meet leaders from several organizations who share the strategic leadership learning journey. You will learn through real life examples and challenges you or your program peers are facing, share insights and develop strategic leadership skills together.

Professional Peer Group and Network

Acquire the skills to think strategically, make informed decisions, and lead with a long-term vision!

Strategic Leadership Skills

Enhance your ability to communicate persuasively, handle tough conversations, and build stronger relationships.

Strategic Communications

Craft a compelling vision and set SMART goals that inspire your team and drive results

Clear Vision and Goals

Learn to lead organizational change and foster innovation, positioning yourself as a change agent!

Change Leadership

Master the art of delegation to free up your time for strategic thinking and develop an empowered team.Look at how to use the strategic leader planner to get ahead of the game and set yourself and your team up for success!

Strategic Delegation

Beat the 'not strategic enough' label. Our masterclass shows you how!

Ash Seddeek

Masterclass Facilitator and Strategic Leadership Communications Coach and Advisor

Cohort 7

Cohort 9

Learn proven media training frameworks that help leaders, founders and professionals around the world communicate with clarity and impact, whether speaking on camera, on stage or in the room. You don’t need to change who you are to communicate with confidence. In this three-week live course, you’ll learn how to prepare like a professional, handle tough questions with composure, and deliver a message that sounds clear, natural and genuinely you. Whether you’re speaking to the media, leading a presentation or representing your brand, this course gives you the structure and calm you need to perform at your best when it matters most. Week 1: Media Training 101Learn the insider principles top executives rely on to manage Q&amp;As and media interviews, stay composed and keep their key messages on track.Week 2: Handling Tricky QuestionsMaster simple frameworks for responding with clarity and confidence, even when caught off guard.Week 3: Creating Your Brand Champion MessageDevelop a concise, powerful message that represents who you are and what you stand for, a tool you can use every time you speak. By the end of the three weeks, you’ll have a simple, repeatable process for preparing and performing with confidence. You’ll leave with frameworks you can use for any presentation, interview or high-pressure moment. Join the next live cohort and start building authentic presence in every conversation.

Prepare. Perform. Be remembered.

These workshops span 90 minutes each week.One hour of instructor-led learning, followed by an optional 30 minutes Q&amp;A.Please review Workbooks Two and Three in advance of their respective workshops so that you have the opportunity to make the most of this programme

4.5 hours across three weeks

Media Training 101A mixture of instructor presentation and interactive Q&amp;A

First Week

How to Handle Tricky QuestionsInstructor presentation, interactive Q&amp;A and volunteer critique/s

Second Week

Creating a Standout MessageInstructor presentation, volunteer critique/s BONUS: Have this message personally critiqued by me after the programme finishes.

Third Week

Leaders and founders who represent their brand and need to speak with clarity and authority in public or media settings

Professionals preparing for visibility, from presentations and panels to podcasts and interviews

Communicators and marketers who want to strengthen their message and influence across audiences

Anyone who wants to replace performance nerves with authentic confidence and sound composed, credible and prepared whenever they speak

Be the spokesperson your business deserves.
 

Do you struggle with public speaking, or just don't know how to do it well? Learn the tools that senior leaders across the world lean on when being on the frontline

Feel confident, whatever the opportunity

Learn the art of dealing with tricky questions with poise and authenticity

Handle tricky questions with grace and impact

Be memorable and interesting! Introduce yourself with ease and help others to quickly buy into you and what you have to say

Create your personal magnetic message

You just need the right preparation framework that helps you sound like yourself, only more assured. Spaces are limited to keep sessions interactive. Join the next cohort and learn to speak with authentic confidence, whatever the audience.

You don’t need to become someone else to speak with confidence.

Proven media training frameworks to prepare, perform and be remembered, so you can speak with confidence, clarity and impact.
 