Free Lesson

Kill the Wrong Bets: 6 Questions Real Strategy Must Survive

Part of Strategic Product Leadership in the Age of AI

60 min
Jul 7, 2026 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

Stress-test any strategic bet in 60 minutes

Run your top initiative through the 6 questions executives actually ask. Find which answers expose weak strategy.

Diagnose roadmaps disguised as prioritization

Most roadmaps are capital allocation decisions pretending to be prioritization. Learn how to spot the difference fast.

Build a portfolio that survives executive scrutiny

Apply the 6 questions across your full roadmap to identify bets that don't change business economics meaningfully.

Why this topic matters

Most product strategies are funded wishes - good ideas without the capital discipline to survive contact with reality. Senior PMs rank projects 1-7. Executives ask 6 specific questions before approving any bet: which driver? which KPIs? what magnitude? what investment? time to first signal? confidence level? Anything less isn't a bet - it's a wish.

You'll learn from

Elena Leonova

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Previously at

eBay Inc.
PayPal
Spryker Systems
BigCommerce
See all products from Elena