The 6 Questions That Separate Strategy from a Funded Wish

Hosted by Elena Leonova

Tue, Jul 7, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

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From PM to Strategic Product Leader: Make Decisions Leadership Trusts
Elena Leonova
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What you'll learn

Stress-test any strategic bet in 60 minutes

Run your top initiative through the 6 questions executives actually ask. Find which answers expose weak strategy.

Diagnose roadmaps disguised as prioritization

Most roadmaps are capital allocation decisions pretending to be prioritization. Learn how to spot the difference fast.

Build a portfolio that survives executive scrutiny

Apply the 6 questions across your full roadmap to identify bets that don't change business economics meaningfully.

Why this topic matters

Most product strategies are funded wishes - good ideas without the capital discipline to survive contact with reality. Senior PMs rank projects 1-7. Executives ask 6 specific questions before approving any bet: which driver? which KPIs? what magnitude? what investment? time to first signal? confidence level? Anything less isn't a bet - it's a wish.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

eBay Inc.
PayPal
Spryker Systems
BigCommerce
See all products from Elena

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