AI and Excellent Research for Conversion, Retention, & PMF

Hosted by Debbie Levitt

Thu, Mar 12, 2026

8:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

50 students

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AI and Excellent Research for Conversion, Retention, Growth, and PMF
Debbie Levitt, MBA, CPIC, ACC
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What you'll learn

PMF exists on three levels: macro, meso, and micro.

Customers judge you! They measure the ROI, value, and quality that you deliver.

There's research... and there's Excellent Research.

Minimum Viable Research and false validations kill products. You can't fit products to a market you don't understand.

Use AI as a critical thinking partner.

Where AI can help us with research, documentation, strategy, solutions, and more.

Preview of the longer course.

Attendees will receive a discount code for the full "AI & Excellent Research" course in April.

Why this topic matters

Consulting clients don't ask me to help them fail more or fail faster. We waste time and money solving problems we don't understand for target markets we don't understand. High failure rates aren't normal. Let's stop celebrating failure and learn to succeed. And look at where AI helps these efforts and where it's hurting us... and our customers.

You'll learn from

Debbie Levitt

Product, Service, & Experience Strategist, Researcher, Service Designer

Debbie Levitt, MBA, CPIC, ACC is the CXO of Delta CX. She specializes in reconnecting companies with their target audiences to boost satisfaction, conversions, retention, and growth.

Focusing on product and service strategy, she identifies and solves problems and their root causes, streamlining workflows and improving efficiency and collaboration.

Clients call her “Mary Poppins” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

In the early 2010s, she lived in San Francisco, had her own “Silicon Valley startup,” and was part of an accelerator focused on social good startups.


  • Sixth business/work book "Atomic Product-Market Fit" published in Feb 2026.
  • Had a Silicon Valley startup in a social good incubator in 2011. Received $75K in angel investment.
  • March 2025, awarded her first US Patent, #12248954. #Innovation
  • Over 1000 videos on YouTube teaching CX, UX, product and service strategy, and more. Delta CX is the old channel. Delta CX Hive is the new channel.
  • Works with everybody from startups through Fortune 200s.


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