Connecting GTM Engineers With SaaS

Noemie Jacquemin

Founder @ The Clay Headhunter - GTM Engineering and RevOps

RevOps vs. GTM Engineering: Where Does Your Career Go Next?

RevOps vs. GTM Engineering: know the difference + Spot your transferable skills and gaps

Know where you fit in GTM Engineering

Learn the skills companies actually hire for
+ Know what separates builders from tool users

Know what companies want

Turn your experience into a compelling GTM story + 
Know what to build, showcase and communicate

Position yourself to get hired

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

I lead Growth across Marketing & Product

Ekaterina Gamsriegler

Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24

Cohort 9

November 2026

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Find the most impactful growth levers aka 'big bets'

Develop your user acquisition strategy

Define and test product-led growth strategies

Increase LTVs and revenues and achieve viable unit economics

Implement growth processes and align the teams around the meaningful goals

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Amazon

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Joia

Super

The gap between product builder and promotion to executive-level product leadership is your ability to understand and communicate markets, revenue, investment, GTM, and organizational tradeoffs.In this program, you’ll build the business fluency and communication systems to do that.<ul><li>Build GTM strategies that connect product decisions to markets, customers, and growth</li><li>Make the financial case for product investments and portfolio bets</li><li>Build stakeholder alignment and communicate clearly</li></ul>"Practical rather than theoretical" is what alumni rave about my live, cohort-based intensive. You’ll strengthen your GTM strategy, financial fluency, executive communication, and influence through exercises, real-world scenarios, reusable AI-supported runbooks, and projects.Why learn from meI’ve made the transition you’re working towards, and taught 8000+ PMs from companies like Google, Meta, Amazon, Salesforce, PayPal, Atlassian, Okta, Comcast...I started as a business analyst at BlackRock, learned product management at OpenTable, and grew from IC to VP, GM, CPO, and CPTO at LiquidSpace, Nuna, Nextdoor, Braintrust, and Madison Reed.Advance from strong product builder to promotable business leaders.

Build the GTM, finance & influence skills to lead beyond product.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior, Principal PM / Builder You are a builder and executor. You need to master business judgment, GTM fluency, and executive influence.

Product Director / Head of Product Your scope is now the product portfolio. Uplevel to business leader through revenue, GTM, and influence.

VP / Product Executive You lead products and teams. Sharpen the financial, portfolio, GTM, and executive skills expected at CPO or GM level.

Master automation & AI to build tools like research bots & content engines, boosting productivity & streamlining workflows—no coding needed!

Cohort 5

VP RevOps + AI Operations Builder

Google

Amazon Web Services

Accenture

Jeff Ignacio

15+ years in RevOps for startups, Google, Amazon AWS

Cohort 4

Cohort 6

Most RevOps teams are drowning in tools but starving for leverage.You're managing a stack that costs six figures a year, running reports that are outdated by the time leadership sees them, and still manually pulling data between systems that should talk to each other. Everyone above you is asking why pipeline is soft, why forecasts keep slipping, and whether AI is "being used" as if buying a ChatGPT license counts.This course is built for that gap.Over six modules, you'll go from AI as a chat tool to AI as actual infrastructure. The kind that enriches accounts automatically, scores deals against your methodology, and fires alerts when something needs attention. You'll build with Claude Code, Zapier, Clay, and Lightdash, with GitHub holding your logic so nothing lives only on your laptop.Every session is a build session. You'll leave each module with a deployed workflow you can use on Monday morning, not a slide deck.By the end, you'll have built a connected GTM automation system from scratch and know exactly where AI creates real leverage in your revenue motion.

Transform into an automation expert, building AI-driven tools to boost efficienc

Leverage the newest AI tools

Business professionals looking to streamline workflows, save time, and enhance efficiency using AI-driven automation tools.

Marketers and sales teams aiming to automate research, lead generation, and personalized outreach without writing code.

Tech enthusiasts eager to learn AI fundamentals and build intelligent tools for productivity and innovation in any industry.

Develop a RevOps playbook you can immediately implement into your current org and make an immediate impact. Highly relevant for “teams of one” and “lean and mean startups”.

RevOps expertise in 10 weeks

Course syllabus

Tuesday, 1 hour lectureThursdays, 45 minutes office hours

Tuesdays & Thursdays

Course schedule

This course is built for first time RevOps leaders, teams of one, and lean-and-mean startups.

Get out of the weeds and focus on the big picture

Become well versed across the wide variety of responsibilities of RevOps

Who is this course for

What you’ll get out of this course

Core responsibilities, a framework for Revenue Operations, RevOps tenets, organization structures, strategic impact vs tactical execution, prioritization and project management

Revenue Operations Impact

Operating cadences, process design, case management and SLAs, policies

Running a Tight Ship

Customer lifecycle (awareness to renewal) designs, lead lifecycle, sales stages, implementation, customer success operations

The Customer is Always Right

 

Executive alignment, setting goals (OKRs, V2MOM), defining North Star metrics, building a data dictionary, building a business review (MBR, QBR example)

Aligning the Stars - building business consensus

 

Infrastructure architecture, total cost of ownership, feature benefit analysis, project planning, RACI, sprints/agile management, change management

Strong Foundations Make for Strong Homes

 

Developing ICP, Personal Value Maps, segmentation, content management, campaign management, MQLs, lead scoring, lead grading, unit economics

The Marketing Engine

 

Qualified vs non-qualified, sales stages, pipeline management (i.e. hygiene, stalled), sales cycle / deal velocity / cohort analysis, forecasting, win / loss reviews

The Sales Engine

 

Renewals management, customer value maps, offense vs defense (customer outreach vs support), case management, customer health scores / risk assessment, capacity planning: high touch vs low touch

The Customer Success Engine

 

Running a successful Annual Plan, cross functional partnership, Compensation Design Principles

Planning and Compensation

 

Explore core unit economic concepts such as Customer Acquisition Cost, Lifetime Value, Payback Period, and Rule of 40.

RevOps vs. GTM Engineering: Where Does Your Career Go Next?

What you'll learn

Why this topic matters

You'll learn from

Noemie Jacquemin