Why AI Search Is Marketing’s Next Growth Service

I’ve spent more than 20 years in marketing, advertising, and digital transformation, including leadership roles across Omnicom, WPP, and IPG agencies, working with major brands across healthcare, technology, and other industries.

Today, I’m Co-Founder of 3cubed.ai and Findabl, where I’ve taken the buyer journey frameworks I used throughout my agency career and applied them to AI search.

Because AI search may be new, but the fundamental marketing questions are not: Who is your buyer? What are they asking? Where are they in their journey? And is your brand showing up when it matters?

That’s the approach I bring to this workshop: 20+ years of brand and customer strategy applied to the new world of AI search.

Sushmita Mohapatra is a digital transformation and AI marketing leader with 15+ years of experience across global brands, startups, and media. As a Digital Transformation Consultant at Reckitt, Founder of Krux Digital, and APAC Lead for the AI Marketers Guild, she helps organizations turn emerging technology into practical business growth. Her experience includes scaling digital initiatives for brands including Reckitt, PropertyGuru, and Skyscanner. With expertise spanning AI, customer experience, content, and growth marketing, Sushmita brings a practical, business-first perspective to how AI is reshaping marketing and digital transformation.