practical skills and tangible tools to accelerate your career immediately

Discover your high-converting headline

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Matt Lerner

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What you'll learn

Describe a product that nobody knows they need (yet).

Nobody was looking for Slack, Uber or Canva either. Find the words to help prospects understand what you'll do for them.

Discover the exact right words to communicate your value.

Boost conversion by finding the specific words that resonate. Make customers feel like you've read their minds.

Test and iterate quickly (even with no traffic).

Get my technique to quickly iterate, test and optimize, and find your high-converting headline on day one.

Why this topic matters

The right headline makes everything easier. While higher conversion rates and lower CPAs are the immediate benefit, it runs much deeper. When you can articulate your customers' goals, struggles and anxieties in clear language, your developers and product teams will not have to guess at what to build or whom to sell to. And it's quick – you can iterate language in an afternoon.

You'll learn from

Matt Lerner

Founder, SYSTM, ex. PayPal, 500 Startups, bestselling author of Growth Levers and how to Find Them. 📘

Matt spent most of his career building and running growth teams in Silicon Valley, notably at PayPal. He spent 4 years a VC with 500 Startups. He now runs SYSTM, which helps startups learn the foundational mindset and habits to drive sustainable growth. He's the author of the Amazon bestseller Growth Levers and How to Find Them, and he occasionally lectures at Imperial College and Stanford Business School.

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