Build GTM using the Four Fits Model

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Leadership in the AI Era

Build GTM using the Four Fits Model

Hosted by Elena Luneva

Thu, Jul 10, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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120 students

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Invite your network

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Business Skills for Product Leaders

Elena Luneva

View syllabus

Thu, Jul 10, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

120 students

Invite your network

Go deeper with a course

Business Skills for Product Leaders

Elena Luneva

View syllabus

What you'll learn

Learn the 4 Fits Model

Apply product, market, channel, and business model thinking to meet your customers where they are

Hands-on Case Study

Apply the four-fit model to a real case study, data and thinking to see it in action

Four Fits Templates you can use

After the workshop get the templates I used and apply them directly to your product and company.

Turn product features into revenue-driving strategy

Anchor your GTM in what your ICPs actually need

Live Q&A

Ask me specifics about your product and the model application and get the support of your cohort.

Why this topic matters

Building great products is a start. What matters more is whether users will discover them and pay for them. Together, we'll go through the four-fit mode: product, channel, market, and business model, and apply it to a real case study. With templates, you can then use them for your product. Plus a 15-minute Q&A to answer your questions.

You'll learn from

Elena Luneva

CPO, Advisor, Coach | Exec Braintrust, Nextdoor, LiquidSpace, OpenTable

Elena Luneva is a product and business leader who scales companies from an early stage through Scale-up and IPO. Elena held executive roles at Braintrust, Nextdoor, LiquidSpace, Opentable and BlackRock. As CPO/GM at Braintrust, she transformed a talent marketplace into an AI-powered SaaS platform and talent community that serves 1.5 million professionals and generates $285 million in GSV.

She has taught cohorts of students from Amazon, Ant, BlueCross Blue Shield, Nextdoor and many startups.

A thought-out product leadership expert, Elena taught Growth, Monetization, and Marketplaces at Reforge and coachea the next generation of product leaders.

She advises companies on product strategy, AI development, and GTM. Elena holds a BS in Computer Science from NYU and an MBA from NYU/LBS.

Executive at: Braintrust, Nextdoor