

Free Lesson
AEO and the Era of Agent-Assisted Discovery
Part of Global AI Builder Series: by The Gen Academy
60 min
Aug 19, 2026 12:00 PM
What you'll learn
From AEO to SEO
Understand what generative engine optimization changes about content, structure, and measurement.
Earn visibility in model answers
Apply tactics that get your brand surfaced and cited inside assistant-generated responses.
Win the comparison moment
Influence how assistants stack your brand against competitors in answers.
Why this topic matters
Discovery is no longer a list of blue links. Consumers now start with an assistant that answers, compares, and increasingly acts on their behalf. AI-referred traffic to retail, travel, and financial services sites is compounding fast, and those visitors convert differently. Brands that learn how to earn visibility inside model-generated answers now will own demand before agentic traffic scales.






