Jonathan Kvarfordt

GTM AI Expert & Nerd, VP of Marketing @ 1mind.com, Owner GTM AI Academy

GTM Agents With Claude (Building a GTM AI OS)

Discover why AI output feels generic: not weak prompting, but missing context is the fix behind every GTM AI OS agent

See Why Most GTM AI Fails Before the First Prompt Is Written

Build a live Claude agent that grades competitor claims by evidence and drafts a talk track reps can trust.

Build a Competitor Intelligence Agent to help you win

See how FIT × PAIN × MOMENT × CONFIDENCE powers one agent and then scales to accounts, campaigns, and reps

Decision Model That Turns One Agent Into a Repeatable System

Build a team of Agents from Zero. 
No coding experience needed. 

3x VP Marketing 

Laura Beaulieu

3x VP Marketing, 2025 CMO of the Year finalist, | Founder GrowthLoops.io

Cohort 2

Cohort 3

<blockquote>Fewer than 1% of people know how to build with AI right now. In three weeks, you'll be one of them. More importantly, you'll feel like one of them.Here's my goal for you, and I mean every single student: you walk out confident navigating, building, and shipping in Claude Code. <ul><li>Confident opening Claude Code instead of avoiding it</li><li>Confident building your own skills from scratch</li><li>Confident connecting Claude to your tools</li></ul>Get the foundation right and everything you build after it gets easier. That is the whole point of these three weeks.That confidence is the entire point. We build together, live. And you have resources between sessions: weekly office hours, step-by-step worksheets you keep, and full recordings. Nobody gets left at "I think I get it."This is for you if you're: <ul><li>A marketer who's ready to 10x what you can do. </li><li>A lean team that needs more output without more headcount. </li><li>Or a founder wearing every hat who'd rather build the systems than buy ten more tools to duct-tape together.</li></ul>You'll start from zero. You won't leave there.</blockquote>

Start from Zero. Build Marketing Agents. No developer experience required. 

Build a Brand Brain that makes every agent sound like you

Connect your real tools so Claude can act, not just chat

Deploy an agent that spies on your competitors for you

Generate C-suite-ready reports an agency would bill you for

Build a full lead-gen funnel that replaces your agency

Walk away a builder who can solve your own problems

This course runs entirely in Claude Code. You'll need an active subscription. We'll cover everything else

A paid Claude account (Pro or Max)

We use VS Code as our workspace. It's free. You'll download it as part of the setup guide sent before Day 1.

No coding experience required

You build alongside other marketers and get direct feedback from Laura in real time. This is hands-on, not a lecture

Live cohort format

Marketers who need to 10x themselves and ready to build their own agents from scratch.

Founders who are the entire marketing team and need to produce like a team of 10 without hiring one.

Leaders who want to see what's possible and want the hands-on agent building skills that no other course is teaching yet.

A team of agents you run, no code, for product and growth.

VP, Growth | Ex-Microsoft | 

Microsoft

Canon EMEA

Pfizer

Grace Man

Agentic Growth Marketing | Ex-Microsoft 

Build Growth Agents in Claude Code 

<blockquote>You own the signals and the roadmap, but growth and go-to-market still run as three separate scrambles. Product, growth, and marketing keep their own tools, and the real work lands back on you.The rare thing is running them as one system: the intersection of product, growth, and marketing. Product owns the signals and the roadmap, growth owns pipeline, marketing owns demand.This workshop is built to bridge that gap.Most growth leaders and operators already use AI. Very few have built a system with it. That gap is your edge, and it is still open.The old way is one task, one prompt, one tool. Your product and pipeline fire signals all day: pricing-page visits, activation stalls, usage decay, hot replies. The new way is a team of agents that act on them and compound at ten times the quality.There is no shortage of information about Claude Code online. The difference is learning by doing, live on your own account, no code.You will leave with:<ul><li>Confidence using Claude Code, no code needed</li><li>Agents that talk to each other and act on real buying and product signals</li><li>Compound growth at 10x output quality</li></ul>The teams that build this now will outpace the ones still buying tools.</blockquote>

Build the five agents that run product, growth, and marketing as one system in Claude: signal, content, outbound, retention, and the gate.

 Set up the shared context layer and design system in Claude

Build the signal watcher that reads your real product data

Build the research and content agent that drafts in your voice

Build a warm outbound sequence with exit logic built in

Build the retention agent pointed at usage decay

Set the gate tiers and cost caps that keep it all safe

Claude Pro or Max with Claude Code installed, no API key. Connectors on where you use them: Gmail, Notion, Slack, CRM/Hubspot, GitHub.

A paid Claude account and Claude Code, no coding 

A brand guideline or a site to pull one from, real transcripts from Granola or Fireflies, and a lead list or a CRM connected to Claude.

Your own brand, content, and pipeline material

A product signal source your agents can read, analytics, usage, or CRM, plus one real growth problem you want them to work on.

Real product data and one problem to solve

Product and growth-led PMs who own the signals, usage, and roadmap, and want agents that act on that product data, not more dashboards.

Growth and marketing leaders who own pipeline and demand, and want content, outbound, and retention running on real signals, not guesswork.

Builders, operators, and founders doing all three, the team of one, who want to build the agent system on their own data, not just use AI.

Stop starting over with AI every time a new tool drops.

Founder, Elevaite | Ex-Sr Data Scientist

Thaddeus Demeke

Ex-Senior Data Scientist @ Genentech | M.S. Industrial-Org Psychology

Cohort 1

The models got genuinely good this year. They can write, analyze, and build. The tool stopped being what holds your work back. But most people haven't caught up. They keep chasing the next thing, a new model or app every few weeks, and the output stays generic.AI can't run what it can't see.Everything that makes your work yours, your standards, your voice, how you actually do things, lives in your head. The rest is scattered across old chats and forgotten notes. None of it sits where your AI can reach it. So you re-explain yourself every time. A good prompt works once, then it's gone. Nothing you build carries over.Everyone has the same AI models. Your edge is the OS you feed them.In 3 hours, you'll build your AI Operating System in Claude: one place where your context, your standards, and your workflows are written down, so any AI tool can pick them up instantly. Build it once, and every tool you use gets smarter. You build it live with a former Genentech senior data scientist who's now building these systems every day for businesses.<blockquote>You walk out with that framework, a 90-day plan to keep building, and our entire Claude AI OS repository, customized to your work.</blockquote>

Go from chasing new AI tools to running one system that knows your work and gets smarter every week.

Build your own AI Operating System from scratch

Document how you work in foundational files

Create a Voice Profile that gets AI sounding like you

Connect your apps and data sources to Claude

Automate everyday tasks with custom AI workflows

Make your system self-improving

PMs, designers, marketers, and operatorsWho want to be the person others come to for AI, with a real system behind them

Solopreneurs and freelancersWho want AI to do the work of a team they can't hire yet

Founders and small business ownersWho want to build a real AI foundation before they roll it out to a team

You use Claude Code every day, but you've outgrown how you're using it.

Your workspace. My full focus.

Bojan Gasparovic

Full time AI builder (ex-CEO, ex-VP of Product)

August

You use Claude Code regularly. You've built a few skills, connected to some MCPs, maybe nested CLAUDE.md files, and it helps. That's not nothing, but it's not a system.Skills pile up and overlap. There's no shared knowledge base connecting them, no agents doing the specialized work, and nothing running unless you remember to trigger it. The value is real, but capped.What you actually want is a setup that runs like a system: organized context, the right agents for your actual work, and routines that keep running whether you remember to or not.I gather everything from Slack, Jira, Confluence, Google Docs.. into one organized context library, with agents built for my recurring work. I ask questions on anything, prepare slides, reports and agendas, in minutes, because everything is in one place.In 2 hours, you learn how to structure a real workspace: how to organize context library, what goes into knowledge base, how to automate skill runs, how to build and use an agent...You leave with an organized, compounding setup, not another one-off session that fades in a week.

Structure a real context library, build a working agent, and automate skill runs, so Claude Code runs as a system

Evaluate your own setup against context, agents, and automation

Learn how to structure a real knowledge base for Claude Code

See a real agent built live, and know how to build your own

Know exactly how to automate skill runs

Know exactly how to keep growing the workspace after the session ends

Every team member should have Claude CLI installed alongside VS Code or Cursor before the session. Instructions are at docs.anthropic.com

Claude Code CLI and a code editor installed

Free account is enough. At least one team member needs one set up before the session at github.com

A GitHub account

Each team member needs an active Claude Pro or higher subscription. Make sure everyone is set up before the session.

A paid Claude subscription per person

People who use Claude Code daily and have built some skills, but feel like they've hit a ceiling.

People who feel they lack underlying system, no shared structure connecting the pieces.

People who want to start using agents and automation but don't know how to.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Operations professionals who optimize processes and manage day-to-day business functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Designing and optimizing the context window for LLM applications — prompt structure, memory, and information retrieval.

GTM Agents With Claude (Building a GTM AI OS)

What you'll learn

Why this topic matters

You'll learn from

Jonathan Kvarfordt