The "So What?" Masterclass

Hosted by Pier Martin

Wed, Jun 3, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

From Data Manager to AI-Ready Leader Winning at Executive Roles
Pier Martin
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What you'll learn

Spot the level your work is stuck at and lift it

You'll know which level your last presentation stalled at and the exact move that would have lifted it.

Get verbatim wording that turns "thanks" into "yes"

Walk out with the exact language for three real scenarios - a buried audit, a capacity ask, an AI pilot.

Pressure-test your next exec readout in 60 seconds

A repeatable self-check you can run on any slide, status, or Slack before it leaves your screen.

Why this topic matters

Technical skills get you hired. Communication, influence, and visibility decide how far you go. Most data managers I work with are technically excellent and quietly stuck. This session gives you the simplest framework I teach for fixing that. By the end, you'll know exactly why your last presentation went sideways and what move to make so the next one doesn't.

You'll learn from

Pier Martin

VP of Data, Analytics and AI at ZEAL Network (ex-Wayfair, ex-Wunderflats, ex-MD)

Pier has spent 20 years building data functions across four countries and seven sectors. He's currently VP of Data, Analytics and AI at ZEAL Network in Berlin, running a 30-person team - which means everything he teaches, he's still doing in real time.


He's an IECL-certified executive coach and the creator of From Data Manager to AI-Ready Leader on Maven - a cohort-based course that has trained data leaders from Wayfair, Amazon, Scotiabank, Honeywell, ExxonMobil, Wolt, and DHL.


He teaches this because he watched too many technically excellent people get stuck at the same ceiling - not because their data skills weren't sharp enough, but because nobody trained them to lead, communicate, or make their work land at the level above them. The "So What?" Ladder is one of the simplest tools he teaches, and one that consistently changes how his coaching clients are received by their executives.

Wayfair
Amazon
Tesla
Google
DHL
See all products from Pier Martin

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