Free Lesson
AI Governance for CMOs: Find Risky Marketing Use Cases Fast
45 min
Jun 25, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Identify your riskiest AI marketing use cases
Quickly map current AI uses and tag each one green, amber, or red so you know where risk is concentrated.
Apply a simple governance model to protect brand and revenue
Apply a simple framework to set guardrails on data, tools, and approvals so AI work is fast and defensible.
Leave with an AI governance starter sheet
Document one high‑impact AI use case with owner, risk level, and guardrails in a one‑page template you can reuse.
Why this topic matters
In 2026, marketing leaders are expected to scale AI while also owning brand safety, data use, and regulatory risk. Many teams already use AI for copy, personalization, and media, but few have a clear map, guardrails, or evidence they can show a CEO or board. This lesson gives you that starting point
