AI Strategy & Governance in Marketing for CMOs & Marketing Leaders
Kajal Jain
AI educator for higher Ed & Enterprise
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CMOs need an AI plan that drives growth without risking the brand
AI is already inside your marketing org, shaping briefs, drafts, and decisions even if you don’t have an official plan yet. The real risk isn’t that you’re “behind on AI tools,” it’s that your brand, teams, and executives are moving without a shared strategy or guardrails. Your CEO wants to know not just what you’re doing with AI, but how it will grow revenue, protect the brand, and use budget responsibly.
This course exists for CMOs and marketing leaders who want to govern AI in marketing as seriously as they govern brand and budgets. Over four weeks,
-Decide which AI plays actually belong in your org
-Design a brand‑safe AI playbook for content and campaigns
-Define simple governance that lets your teams move with confidence instead of confusion.
You’ll leave with a focused set of AI initiatives, clearly documented guardrails, and a 90‑day plan and narrative you can take to your team, your CEO, and your board showing that AI in your marketing is intentional, governed, and aligned with your brand.
What you’ll learn
Become the marketing leader who can explain exactly where AI fits, how it’s governed, and what happens in the next 90 days.
Framework to evaluate AI opportunities by impact, feasibility, and brand risk.
Select 2–3 concrete AI initiatives across performance, content, and customer experience.
Capture each as a one‑line “AI play” you can explain to your CEO and team.
Identify where AI is currently touching your content and campaigns and where it shouldn’t.
Spell out clear “allowed, restricted, prohibited” AI uses for marketing work.
Outline when AI‑assisted work can ship, and when it requires additional review.
Map AI use to real marketing outputs (internal, low‑risk external, high‑stakes comms).
Create 2–4 risk tiers with matching approval and escalation paths.
Turn this into a one‑page policy you can share with your team and stakeholders.
Turn your chosen AI plays into a focused 90‑day roadmap with clear milestones.
Attach simple success measures (efficiency, quality, impact on a few key KPIs).
Draft a 5–7 slide story that answers your CEO’s questions on value, risk, and next steps.
Learn directly from Kajal
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Kajal Jain
AI strategy educator for higher ed & enterprise leaders
Who this course is for
This course is for CMOs and senior marketing leaders who are accountable for both growth and brand trust CMOs, VPs, and Heads of Marketing
Leaders who know AI is already impacting their marketing, and who need a clear, credible way to use it strategically
If you’re being asked: “What’s our AI plan for marketing, how does it grow the business, and how are we managing the risks?”
What's included
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Live sessions
Learn directly from Kajal Jain in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Weekly Office hour
Office hours function like advisory time so you can pressure‑test your AI ideas with an expert before you roll them out.
Community of peers
Stay connected and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
AI foundations & opportunities
Week 2
Strategy & governance
Schedule
Live sessions
2 hrs / week
90 mins of live teaching + weekly optional office hours
Projects
2 hrs / week
Async content
1 hr / week
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$1,799
USD