Lightning Lessons

How to Raise Millions (and why the story beats numbers)

Hosted by Adam Wray and Ethan Evans

Thu, Oct 2, 2025

12:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Raising Capital & Building a Business
Adam Wray and Ethan Evans
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What you'll learn

Learn what every deck (and founder) needs to nail

Know what key traps to avoid when pitching to investors

Live Q&A

Why this topic matters

There’s a common misconception among first-time founders that raising capital is all about the numbers. But ask anyone who’s raised serious money, and they’ll tell you the truth: investors don’t just buy into metrics, they buy into you. Your story, your conviction, and your clarity about the problem you're solving and why it needs to exist in the world.

You'll learn from

Adam Wray

Founder & CEO (multiple exits); Raised $200M; Board Member

Adam Wray is the founder and CEO of AstrumU, an AI data platform startup that translates educational experiences into economic opportunity. With over 20 years of experience in leading and founding data analytics, cybersecurity, cloud, and AI-focused companies, he has a proven track record of creating innovative solutions and driving successful outcomes in the technology sector. He is passionate about using AI to level the playing field between learning and working, and to quantify the value (ROI) of learning & working skills for lifelong learners, educational providers, and employers.


Before launching AstrumU in 2017, Adam was the CEO and president of Basho Technologies, a big data distributed systems database company, where he led the clean-up and sale of the company for an eight-figure outcome. He also served as a board director for Observable Networks, an AI/ML focused network security-as-a-service provider, where he helped secure a Series A investment and a sale to Cisco in 2017. Additionally, he was one of the founders and CEO of Tier 3, a public sector cloud services provider acquired by CenturyLink for a nine-figure outcome in 2013, and held senior roles at Limelight Networks, Amazon, and Akamai Technologies.

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

In my 15+ years at Amazon, I led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.


I retired from Amazon as a Vice President in September 2020 to allow me to focus on paying forward my good fortune to others.


Prior to Amazon, I spent 12 years at 3 startups.


  • Hold 70+ patents.
  • Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are mine.
  • 10,000+ resume reviews; 2,500+ live interviews; 1,000+ hires.
  • Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview facilitators.

Founder, Executives, & Investors at

Amazon
AstrumU
CenturyLink
Cisco
Akamai

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