Thu, Aug 13, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
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Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
Thu, Aug 13, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Build Your AI Visibility System (Live Working Session)
Will Leatherman
17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.
What you'll learn
How to pull the ranked shortlist AI gives your buyers
Run the real questions your buyers type across the engines and save the ordered list of names each one returns.
How to score where your company ranks
Turn the saved answers into a leaderboard that weights how often and how high each brand gets named.
How to re-run it and watch your rank move
Put the scan on a weekly loop so you know whether your work moved you up the standings.
Why this topic matters
Your buyers ask ChatGPT and Perplexity who to trust before they reach your site. The engine hands them a ranked shortlist, and the top few names take most of the deals. Most companies have never seen where they land on that list. This session runs your category live, scores the standings off the real answers, and shows your exact rank and the competitor sitting above you.
You'll learn from
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Will Leatherman
Founder at Catalyst Content, building content systems for B2B GTM teams
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
