Automate Your Product Research with Agentic AI

Hosted by Eric Shumake

Fri, May 29, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

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Automate Your Product Research with Agentic AI: Workshop
Eric Shumake
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What you'll learn

Operate Like a Research Team of One

Walk away with a running system that gives you the research leverage of a talented team without the headcount.

Stop Making Calls Without Evidence

Learn how to configure a research agent that generates the competitive and market intel your decisions actually need.

Free Up Your Time With Agents That Run Themselves

Set up a research agent that runs sweeps and keeps your intelligence current 24/7 without you lifting a finger.

Why this topic matters

Product folks are expected to ship decisions backed by evidence with no researcher, no budget, and no time to do the work themselves. The ones who figure out how to build agents that generate real structured intel on their behalf will outpace everyone still doing it manually. This lesson uses Claude Cowork to show you exactly how to do that. Participation requires Claude Pro plan and desktop app.

You'll learn from

Eric Shumake

20+ years in ethical product research and strategy- Principal at HXRlabs.com

Eric Shumake helps product teams make better decisions with better research. He has worked with organizations including Johnson and Johnson, Starbucks, Capital Group, Amazon, and Novartis, and across healthcare specialties spanning cardiology, oncology, neurology, and genetics.

He has taught at Rocky Mountain College of Art and Design, Naropa University, and through HXRlabs, where he has trained more than 400 product and research professionals. He holds a UX Research Certification from Nielsen Norman Group and a Certified Product Manager credential from AIPMM.

He built this lesson because he has spent his career generating the intel product teams needed but couldn't hire for, and agents change that equation completely.

Worked with

Myriad Genetics
Johnson & Johnson
Novartis
Omnicom
Capital Group
See all products from Eric

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