How to get closer to your customers in 30 minutes

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Leadership in the AI Era

How to get closer to your customers in 30 minutes

Hosted by Hannah Shamji

Mon, Jul 28, 2025

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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88 students

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Invite your network

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How to get inside your customers' heads

Hannah Shamji

View syllabus

Mon, Jul 28, 2025

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

88 students

Invite your network

Go deeper with a course

How to get inside your customers' heads

Hannah Shamji

View syllabus

What you'll learn

Watch me dig 4 levels deep with a customer in real-time

From surface answers → real thoughts → actual behaviour → core motivations (following my proven framework).

Learn why most customer feedback is useless

And see the human psychology techniques that get to insights no survey (or AI) can capture.

See when customers stop being polite and start being honest

The verbal and non-verbal cues that are invisible to AI - and signal the conversation just got real.

Why this topic matters

Whoever gets closest to the customer wins. Your ability to do that - better than any bot or survey could - is your edge. I'll show you how with my 4-level customer psychology framework - in a live and unscripted human-to-human conversation.

You'll learn from

Hannah Shamji

Former therapist turned customer researcher | 15 years in qual research

Hannah Shamji is a customer researcher and former psychotherapist with 15+ years of experience helping companies uncover what really drives buying decisions.

She’s worked with teams at HubSpot, Shopify Plus, Resident, and Toyota to extract high-impact customer insights - shaping everything from product to messaging and retention.

Today, she teaches founders, marketers, and product leaders how to go beyond a surface level understanding of your customers - blending the mechanics of research with the depth of psychology. Her work and POV reaches 8,000+ people each week through her newsletter and LinkedIn.

Clients include