How to Be Unforgettable: The Neuroscience of Storytelling

Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Paul J. Zak is a neuroscientist and professor at Claremont Graduate University, and one of the pioneers of neuroeconomics. His research was among the first to show the role of oxytocin in trust, and his Harvard Business Review article "Why Your Brain Loves Good Storytelling" has become a reference for anyone working with story.

He is the author of Immersion, Trust Factor and The Moral Molecule, and the founder of Immersion Neuroscience, which measures the brain signals that predict whether people remember, share and act on an experience.