Vahe Arabian
Free Lesson

Search Everywhere Optimization & Reporting for Publishers

45 min
Sep 18, 2026 11:00 AM

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What you'll learn

Where you're cited, ignored or beaten in AI answers

On the AI side: win rate across 7 engines, the six questions behind your topic, the Reddit threads engines cite.

The three fixes almost every publisher needs this week

Refresh past your threshold; entity, image and links on the next ten articles; be in the cited threads. Bring a domain.

Which Discover pipelines your articles can fire, and why not

Three sites passed the Discover pipeline and Top Stories checks: entity, image, links, freshness and refresh queue.

Why this topic matters

Every visibility gap on Google Search and Top Stories, Discover, AI answers or social search has one of five causes: you're not covered, not extractable, not fresh, not eligible, or not framed well. I'll run the first three steps of the Search Everywhere loop, baseline, diagnose, prioritize, on three publisher sites live, and show a different cause on each. It's the preview of the Search Everywhere Playbook cohort starting 29 September.

You'll learn from

Vahe Arabian

Vahe Arabian

Founder, State of Digital Publishing. 17+ years of growing publisher audiences.

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