Andrew Warner

7 ways to close 32% more sales

Close

Bootstrapped Giants, Bradford & Reed, and Mixergy

Liz Stephany

Senior Director of Sales and Customer Success at Close.com

We'll demo the apps that make it easy to build a collection of eager buyers.

Use LinkedIn scraping tools to get leads

See how Close.com used sales calls to close 37% more buyers.

Use calls to close

See how CRM management will make you more efficient and help you close more deals.

Keep your pipeline organized

Every registrant will get free access to Close, the CRM so elegantly designed that your sales people will love using it.

Bonus: Get a free trial of Close CRM

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

Course syllabus

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Course schedule

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

Who is this course for

What you’ll get out of this course

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

MDR Cohort

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

Restaurant365: Spring 2025

Summer 2025 Cohort

What would it mean if you had significantly more presence, if you felt truly understood, if you had powerfully-influential skills, and if you could effortlessly tailor those skills to different types of people and situations? This course is about finding clarity and enabling all of these things, all built upon the foundation of how the human brain actually works. If you saw me on Lenny's Podcast, you know that my work is based on science, not theory. Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and they start helping you become more influential immediately. Here's what most people miss...There are two distinct levels to influence. Every idea you will ever try to sell at the micro level depends on how well you've sold yourself at the macro level. Most people's struggles aren't just a lack of technique in selling ideas...they're even bigger. They haven't properly sold themselves, first. The Macro LevelWhen you're explaining who you are, why you are effective, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are all examples of selling yourself at the macro level. Success at the macro level is how you create relationships, build trust, and teach people whether or not to listen to your ideas. Done well, it gets you opportunities, jobs, promotions, establishes your leadership identity, and establishes a clearer understanding of what you can really do, so you are valued and people feel you are always worth listening to. If you've ever felt misunderstood, that you or your team are under-appreciated, or if you've been unable to stand out in interviews or sales, it's because of these bigger challenges with your macro positioning. It's something this course will teach you to do masterfully, using simple and comfortable ideas that get through to people. The Micro LevelWhen you're in meetings, debates, pitching ideas, trying to warn people of issues, pushing on prioritization, and more, you're selling your ideas at the micro level. Success at the micro level is how you get people saying yes to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes. Success at the micro level is where every bullet on your resume comes from. It's how your projects get approved and funded, how your requests for budget and team get fulfilled, and even how basic things like feedback and warnings are taken seriously and acted upon. If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills this course will you show you how to master. Why is selling yourself so hard? Everything starts with this simple question. The first step in moving forward is realizing that this is not "easy." You are not missing a few tips and tricks. You are not missing a basic presentation template or flow. Selling yourself and your ideas requires an actual competence and skillset, and this course builds that competence in a uniquely-clear and efficient way, cutting through the noise of everyone's theories and getting right down to the real challenge you face: how to truly connect with people's minds. Brains are not designed to be sold to. They are designed to go through a series of steps that evaluate whether or not to pay attention and how to evaluate you and your ideas. To be effective, you need to truly understand these steps because they reveal how to put the brain on your side. You will then be working "with the grain" of the human mind instead of working against it And on top of that, others people's brains work very differently than yours. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another, so you need to learn how to change gears and adapt your style to different types of thinkers. What's different about this course? What makes this course different than anything else out there is we are going to explore what is actually happening in the human mind, giving you a crystal clear blueprint and genuine mastery instead of just tips and tricks.

A science-based, hyper-effective toolkit


Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

Friday, November 8th


Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

People whose jobs and careers depend on influence and being understood: - Leaders &amp; Managers- Product Managers- Analytics, BI, &amp; Insights

People who feel they have a lot to offer, but struggle to get through, want greater presence, and want to learn how to 10x their confidence.

People who are actively interviewing or who want to excel the next time they do. ﻿Stand out from the crowd.

This course will continue helping you through the journey of maximizing your professional potential.

A resource you can keep revisiting


You will understand other people's minds, find the best ways to connect with them, and become more confident in your interactions. You won't feel so confused and frustrated by people's reactions and behavior. You'll know what to do.

No more confusion


You'll know how to get others to actually understand what you do and why it matters. Learn how to position yourself properly in people's minds so they value you and what you have to contribute. Put an end to people questioning what you do or questioning your value.

Be understood, and valued


If you are in product, engineering, design, analytics, customer success, or a number of other fields that are influence-based, it's hard for your team to thrive if the broader business misunderstands you and the value you produce. We will clear that up with powerful branding.

Position your craft, your team, and its brand properly


Once you are properly positioned and understood, you'll have a platform to make your ideas more compelling, your warnings more convincing, and your everyday interactions cultivate a reputation that works as an asset instead of a liability.

Find success in ideas, warnings, and everyday interactions


I coach many people who are high-impact professionals, but their humility comes across as uncertainty, causing a number of issues with their influence. You'll learn how to convey authentic confidence instead of artificial bravado.

Gain confidence and presence in front of executives (or anyone)


Master positioning yourself, your team, and your ideas. Be understood, trusted, believed, and appreciated.


Evan LaPointe

I founded several companies. Sold the last one to Adobe. Now, I help people win.

May 10

June 8

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services.&nbsp;This allows engineers to impact the B2B sales process in a very positive way.

Learn solution sales strategies that leverage your authenticity as an engineer.

Course Syllabus

4 Live Sessions over 2 Weeks

Project Work

Technical Founders who are building category-defining software products.

Technical Solution Sellers looking to speed up their time to revenue.

Software engineers in customer-facing roles who want to rev-up their careers.

Bridge the Gap Between Code and Clients.<ul><li>Gain practical insights into the world of B2B sales, tailored specifically for founders.</li><li>Understand how to articulate complex technical solutions to non-technical stakeholders.</li></ul>

Unlock customer opportunities by harnessing your technical skills

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Learn the high-velocity sales framework

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Leverage AI and Cloud disruptions

<ul><li>Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.</li><li>Learn to translate the value of your technical solutions into compelling propositions for potential clients.</li></ul>

Entrepreneurial edge for SaaS creators

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Cut through the FUD created by entrenched vendors

<ul><li>Enjoy continued access to the exclusive community for ongoing support and events.</li><li>Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com</li></ul>

Continuous Support Beyond the Course

Technical Selling Framework for the AI Era

Karthik Balachandran

Senior Director, Sales Engineering

March25

Cohort 11

The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening. I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress. The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders: -Transform product roadmaps into revenue engines-Build GTM strategies that drive sales-Create alignment between product, sales, marketing, finance and exec-Turn technical capabilities into market advantages-Design market adoption accelerants-Get noticed by execs and advance their careers How You'll LearnPM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community. Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth. Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.

Make quality business decisions and elevate your career.


Tuesdays & Thursdays

1.5 hours of lecture, optional AMA and course work.

May 20,22, 27,29


2 projects each week to apply course learnings to your immediate work.

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

GTM Strategy Design


You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Speak the Language of Finance

Develop skills to align executives, R&amp;D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&amp;A with me, your peers and build your AI Board negotiation coach.

Executive Presence


Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

Growth Execution Engine


Go-to-market, financial acumen, executive presence and influence  - master business skills that transform great PMs into business leaders.


Lightning Lessons

7 ways to close 32% more sales