Free Lesson

Pricing: Unlocking the Best Feature of Your Product

30 min
Feb 4, 2025 11:00 AM
Virtual (Zoom)

In this video

What you'll learn

The One Thing Blocking You from Tackling Pricing Strategy

People think pricing is hard, but the real blocker is different. We’ll identify and fix it together.

The Most Common Pricing Mistakes

We'll show the most frequent pricing errors so that you don't have to repeat them on your product

What is (really) Value-Based pricing

Besides the buzz-words, you'll see what value-based pricing means, why it is a "win win", and how to implement it

Why this topic matters

Pricing is one of the most powerful levers for growth, yet it’s often misunderstood, leading to guesswork and missed opportunities. Great Product Leaders care about value and business impact, but pricing is often seen as black magic, with "value-based pricing" reduced to a buzzword. In this lesson, discover and remove the single biggest enemy in pricing and unlock a path to impactful contributio

You'll learn from

Salva Bocchetti

Salva Bocchetti

Senior Partner at Reasonable Product - Product Executive and Pricing Expert

Some Companies we helped with pricing

Kudelski Group
SMG Swiss Marketplace Group
Swiss Post
Batmaid
SwissBorg
See all products from Reasonable Product